Expanding Brand- American Horror Story Shirt

Published by Ashley F

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In 2014, I printed American Horror Story inspired t-shirts that became popular. The Elvis Duran and the Morning Show featured the shirt in an episode interviewing AHS actress Sarah Paulson. After the airing, I posted a photo of Paulson holding up the shirt which gained social media attention and drove sales. Additionally, I collaborated with social media influencers to increase brand awareness, build trust, and reach a specific target audience. Most of my sales came from earned media, so I didn't spend much money on advertising or promotional efforts. I optimized my store using SEO to appear higher up on internet searches. Optimizing my Etsy store and listings using SEO best practices helped it appear higher in search results. #branding #socialmediamarketing #celebrityendorsement #digitalmarketing

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