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Fixel Institute Advertising Campaign

Published by Ashley F

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With a team of six others, I created a 150-page advertising campaign to rebrand the Fixel Center for Movement Disorders into the Fixel Institute for Neurological Diseases. I served as the research coordinator and created/distributed a survey assessing patient and caregiver's satisfaction/experiences with treatment. The survey received over 300 responses which guided recommended strategies and the creation of promotional material. Additionally, I did a situation analysis, SWOT analysis, and analysis of the target market and audience. The Fixel Institute awarded our campaign Best Strategy. #research #marketresearch #campaign #survey

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