With a team of six others, I created a 150-page advertising campaign to rebrand the Fixel Center for Movement Disorders into the Fixel Institute for Neurological Diseases.
I served as the research coordinator and created/distributed a survey assessing patient and caregiver's satisfaction/experiences with treatment. The survey received over 300 responses which guided recommended strategies and the creation of promotional material.
Additionally, I did a situation analysis, SWOT analysis, and analysis of the target market and audience.
The Fixel Institute awarded our campaign Best Strategy.