Healthy Lives // Recoursed - Anti Drug Campaign

Published by Abstract Perceptions

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Recoursed is a campaign run by Healthy Lives, an organisation dedicated in supporting Australians in the prevention and treatment of substance abuse such as alcohol, smoking, and drugs (heroin, cocaine, ecstasy, methamphetamines). Recoursed is directed towards the abuse and ill effects of these substances and it is made to spread awareness of them using an informative method. It includes posters, booklets, a digital publication, magnets, flyers and three websites. Through these sources, the campaign aims to send an emotional message to viewers to get them thinking about the current situation they are in and where it could possibly lead to in their lives. It displays how drugs can affect the abuser in the short and long run, as well as the people around them. Healthy Lives understands that each person’s experience of substance abuse is different and users are able to get help in any way means necessary through the helplines listed in the booklet and digital publication, as well as the specialised magnets available. #image #graphicdesign #photography #webdesign #ui/ux #advertising #brand #magazine #logo #branding #design #layout #adobephotoshop #adobephotoshoplightroom #adobeillustrator #adobeindesign #adobeaftereffects #adobedreamweaver

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