I specialise in creating content for retail, including food, FMCG, wine, spirits and sustainability in business practices and production. After many years of experience as a journalist, I moved agency-side in 2014 to create the launch content for Sainsbury's editorial platform Homemade, before moving on to lead the content strategy for Tesco, Unilever and more as a Senior Content Strategist at Zone Digital (where my official title was Senior Brand Editor). During this time I helped Persil create their biggest social media campaign for a decade and transformed Tesco's brand reputation following the horsemeat scandal. Under my direction, my award-winning team of copywriters and I created a wealth of viral content for Tesco that gained positive press in the trade and consumer press. Since leaving Zone in 2017 I have become passionate about sustainable and ethical living – from flexible working through to innovations in eco-packaging and conscious consumerism. I have a future-focused way of looking at business, and a quick and efficient way of working. I'm a great addition to any team!  Retail and sustainability are where my career is focused, backed up by 15+ years of extensive experience working for the best in the world (Sainsbury's, Unilever, Tesco, Pernod Ricard) to the game-changers of the future (start-ups, scale-ups) and I feel that you would really benefit from my wealth of experience and positive vibes!…I specialise in creating content for retail, including food, FMCG, wine, spirits and sustainability in business practices and production. After many years of experience as a journalist, I moved agency-side in 2014 to create the launch content for Sainsbury's editorial platform Homemade, before moving on to lead the content strategy for Tesco, Unilever and more as a Senior Content Strategist at Zone Digital (where my official title was Senior Brand Editor). During this time I helped Persil create their biggest social media campaign for a decade and transformed Tesco's brand reputation following the horsemeat scandal. Under my direction, my award-winning team of copywriters and I created a wealth of viral content for Tesco that gained positive press in the trade and consumer press. Since leaving Zone in 2017 I have become passionate about sustainable and ethical living – from flexible working through to innovations in eco-packaging and conscious consumerism. I have a future-focused way of looking at business, and a quick and efficient way of working. I'm a great addition to any team!  Retail and sustainability are where my career is focused, backed up by 15+ years of extensive experience working for the best in the world (Sainsbury's, Unilever, Tesco, Pernod Ricard) to the game-changers of the future (start-ups, scale-ups) and I feel that you would really benefit from my wealth of experience and positive vibes!WWWW…