I’m a freelancer who specializes in content creation and copywriting from Singapore.
After graduating with a degree in Communications & Media Management in 2013, I began my writing career in 2014 at a now-defunct Singaporean lifestyle magazine.
Over the past 5 years, I have been creating lifestyle, travel, music and food content for various publications in print and web.
In my most recent role as Copywriter at a local food solutions startup, I created its initial brand concept and brand voice and wrote copy for the previous versions of its website as it went through multiple iterations. I also managed the company’s social media pages, creating engaging copy to connect with a dedicated community followers.
To advance in my career, I’m looking to diversify my portfolio and expand my skillset by working on content creation on different topics for different target audiences, and am keen on helping to shape a brand/organisation’s identity and voice.
Job experience
April 2018 - June 2019
Copywriter
Living Menu
Singapore
• Create initial brand concept and brand voice for the company and its products
• Copywriting for Living Menu website throughout its various iterations
• Create social media copy to engage with customers
• List Living Menu on third party channels and convey the right product messages to potential customers through copy and direct correspondence
December 2015 - April 2018
Co-founder/Editor
Departure Mag
Singapore
• Brainstorm ideas and vision for web layout and web content
• Create food and travel content for the website
• Manage social media platforms
• Edit articles submitted by contributors
January 2017 - June 2017
Content Specialist (6 months contract)
Booking.com
Singapore
• Write, edit and QC property descriptions
• Tag property photos
• Create Geolocations in the Booking.com system
May 2014 - February 2016
Journalist
Majority Media Pte Ltd
Singapore
• Pitch monthly story ideas for print, and weekly story ideas for web content
• Create viral-worthy content on food, travel, lifestyle, and entertainment for the web
• Interview celebrities, industry experts, and newsmakers
• Write feature stories for the Style, Alcohol, Nightlife, Entertainment, and Design beats
• Liaise with web developers and keep track on any issues pertaining to the website
August 2015 - December 2015
Freelance Contributor
Pulse Radio
Asia
• Pitch weekly story ideas to the editor
• Create viral-worthy content on the underground electronic music scene
• Interview renowned DJs and write feature stories on nightlife in Singapore
Education
University of South Australia
Communications & Media Management
2011 - 2013
Skills
Industry Experience
Skills
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