For the past 15 years, I have been a freelance UX/UI Designer, Digital Designer, Digital Art Director, and Graphic / Interactive Designer. My diverse skill set encompasses the creation of websites, apps, online advertising, video, video editing, motion graphics, social content production, brand identity, exhibition design, and graphic design .
For more than 25 years I have been working with advertising, design, and digital agencies and direct clients to create engaging usable products for desktop, mobile, tablet, exhibitions, and print. I produce projects from concept to completion, and I’ve had the privilege of working with a diverse range of clients, from global blue-chip corporations to emerging start-ups.
Before 2009, I spent 14 years at McCann-Erickson, serving as a Senior Digital Art Director.
My skill set includes user experience design (UX), user interface design (UI), digital art direction, ideas generation, conceptual and strategic thinking, typography, interactive design, web & APP design, digital marketing, online advertising, video creation and edit, motion graphics, I have a thorough understanding of how these elements work together to form an end solution/product that is both engaging and answers, client’s brief and expectations.
I have a daily working knowledge of Figma, Sketch, Photoshop, Adobe After Effects, Adobe Audition, Illustrator, Dreamweaver, Adobe Edge, Google Web Designer, InDesign, InVision, etc, I have a working knowledge of CSS, HTML, jQuery, WordPress, WooCommerce, Webflow, Framer and Shopify. Whilst I am not a developer I have a thorough understanding of the capabilities of Cordova, PhoneGap, iTunes Connect, Google Play Developer Console, (APP delivery), Xcode, and Android Studio.
I have worked in numerous locations such as Manchester, London and Sydney. Now I mainly work remotely from a purpose-built garden/home studio, working with direct clients and both small and large advertising, design, and digital agencies both in the UK and overseas.
Just a few of the brands I have produced work for; Aldi, American Airlines, Asda, Bafta, Barclays, BBC, Bentley Motors, Brother, Coca-Cola, Clarks, Coop, Crown Estates, Crown Paints, Durex, Domestic & General, Fullmarks, Future Fest, Haliborange, Halifax, Intercontinental Hotel Group, Intelligent Environments, iOS Olympics (London), Jet 2, Kerry Gold, Lafarge, Lloyds Of London, London Metal Exchange, Lowry Theatre, Maestro, Magnet Kitchens, Malaria No More, Manchester United F.C, Manchester Arena, Marks & Spencer, Mercedes Benz, Money Supermarket, Morrisons, Mr Kipling, Nescafe, Nesta, Next, NHS, Peugeot, Phil Vickery, Radisson Hotels, Red Bull Racing, Sainsbury’s, Santander, Scholl, Skoda, Subway, Sunday Telegraph, Team USA (Olympics Museum), Tesco, Thomson Holidays, UPS, Vision Express, Visit Cheshire / Chester, Wharburtons, William Hill, Wonder Bra, Visit Yorkshire… and more
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