So why are explainer videos growing in popularity? Well one reason is because learning through audio/visual methods is more conducive to how the human brain is wired to retain information because you can naturally retain more information when more than one of your senses is engaged. So if the viewer watches a video with both audio and visuals they are far more likely to remember that than just a text description. In fact, in a recent survey by Forbes of C-level business executives indicated that 59% said they would rather watch an online video than read text covering the same information on a website.
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