"Form Follows Function" is a phrase often heard within the design sphere, so why shouldn't this resonate with your health and personal wellbeing? The DAFLETICS ethos is simple: Look after yourself physically, mentally and spiritually; the rest will follow.
Inject an 'energy' into the brand that can rival that of the CEO.
Dafydd has an aura and charisma about him that makes him instantly likable... who wouldn't want their brand to echo this?!