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Corporate branding for a start-up in the sports sector

Published by KraDesign

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Our services: logo design, corporate design, web design, layout, text, final artwork, production data, concept, consulting, naming, branding, marketing, realization, production handling Our activities: corporate identity, stationary, online media, signage, merchandising, giveaways, print media, classic advertising - - - - - - - A golf professional founds his own company. In addition to a golf school and a pro shop, a collection of golf accessories and golf clothing is planned. A sophisticated branding project develops from the original corporate design brief. With the objective of establishing the new appearance as a product brand right from the start, the development of the new figurative trademark is given a much higher priority than with a classic corporate design. Since the new company clearly depends on the personality and reputation of the founder, we consciously use the fusion of the name and field of activity to create a unique brand. The new word mark thus becomes the authentic statement of a company that has devoted all its energy and passion to sport. The classic typeface underlines the professional background of the founder and sets a personal statement away from typographic trends. We deliberately contrast this with a modern logo that visualizes the tactical and physical perfection of the golf sport. The almost technical-looking logo stands for the strategic precision of the entrepreneurial vision. The new branding is embedded in a color spectrum that quotes the charm of golf and the blaze of colors of the greens, roughs and bunkers along the fairways. #graphicdesigner #illustrator #branding #logo

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