Logo design concept for a new fashion brand

Published by KraDesign

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The name of the apparel brand is F-ER (pronounced "effer"). F-ER is a artificial word that has no deeper meaning. But pronouncing "effer" with a slightly other accent let it sound like "affaire". So we used the phonetic transcription of "affaire" to build a brand that has a identical sound and a identical value around the world. #graphicdesigner #logo #branding

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