Marhaba! I am Lucie, a multidisciplinary Designer & Art Director based in Beirut, focused on branding, communication design, UI/UX design & social media management.
Skills: • Supervise a team of 3 people, overseeing the production of an average of 8 projects per month • Consult for United Nations Lebanon, Beit Misk Arabia and other in their online presence, offline presence, and communication strategy. • Develop and refine brands, particularly through targeted communication tactics. • Create, implement, and oversee different multimedia communications programs & documents annually (templates, GIFs, e-cards, presentations…). • Performed detailed research into our clients, their category and competitors across multiple markets; create restaurant marketing plans that have increased sales up to 30%. • Created data visualization digital campaigns (social media graphics, both static and animated, TVC, animated ads), some of which increased the clients’ online traffic by 35%. • Developed numerous marketing programs (logos, posters, brochures, newsletters, infographics, presentations, animations, videos, advertisements and social media) that have improved client transactions by an average of 45%. • Held full responsibility for all marketing and communication matters of the company clients. • Collaborated with programmers to design and develop websites and applications. • Art direct a photoshoot with the collaboration of photographers, manipulated and fixed the pictures for final publication. • Edited, assembled, and prepared final layouts for printing. • Analyzed the brand platforms to guide and direct the design concept stage. • Conceptualized and designed brand concepts with teams to align them with the brand platform and create emotional bonds with target audiences. • Successfully guided the production team to ensure quality delivery at implementation stage for every client.