New Music Tuesday Album Artwork

Published by Mallory Jacobson

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This is a weekly project I started at Attract, LLC as #Marketing Assistant. Our goal as a company is to establish ourselves as unique and different from the other companies within our industry. The method I came up with to accomplish this was to take our staff's eclectic #music tastes and create a #Spotify #playlist that we add to every week. Each staff member contributes a song of their choosing. I design custom #albumartwork to be used in posts on #Facebook, #Twitter, and #Instagram to promote our playlist. The #graphics featuring a a full track listing are shared on Facebook, and the square images with only the album artwork are shared on Instagram and Twitter. I absolutely love this project because it combines my loves of #music, #socialmedia, and #graphicdesign all into one! It is a joy to get everyone's songs each week and to get to know them a little bit better. Even though music has nothing to do with our industry, it is a passion we all have in common and clearly communicates our company culture. And as a branding tool, I can't think of a better way to set ourselves apart from our competitors! To view more #artwork, visit my online portfolio at or pop over to Attract's Facebook page at

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