Apopo - Life Saving HeroRats

Published by Martin Fletcher

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Non-profit organisations and charities are playing a critical role in our world today. Especially Apopo, who are using mine and tuberculosis detection through the use of trained HeroRats to save lives across African countries Tanzania, Mozambique, Thailand and many others. They are having enormous in pact saving lives, approaching global issues head on in creative and effective ways. I assisted Apopo with a complete overhaul of all marketing pages, account management areas, and key donation related user journeys that would increase Apopo donations, adoptions and gift purchases. The redesign process ensured clear messaging, ploys to persuade more donations, and overall reduced user journey complexity and ease of transaction. Deliverables/stages included: - RESEARCH, STRATEGY AND ANALYSIS - COMPETITOR ANALYSIS - INFORMATION ARCHITECTURE - WIREFRAMING AND PROTOTYPING

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