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Zen pizza. Brand identity

Published by Nanzat Lygdenov

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Brand platform, strategy, logo and corporate identity for a new pizzeria. Zen is the pursuit of happiness and the path that a person makes in his search. Having passed this thorny path, he finds happiness and harmony within himself, that is, he returns to the starting point of the path. We have presented this path in the form of a maze, which consists of the same segments (slices of pizza) and held a metaphor: eating pizza (passing way) — a person finds happiness (comprehends Zen). #image #branding #artdirection #graphicdesign #identity #logo #design #pizzeria #brand #package #instagram #adobeillustrator #adobephotoshop #adobeindesign

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