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APDA - Corporate Identity Design

Published by Natalia Martín

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Redesign of the Corporate Brand of the Association of Sports Psychology in Andalusia. The APDA logo was created around the year 84 and since then it had not been updated. On this occasion the Association sought to modernize the brand by giving it a new concept, changing it in color, shape and typography. The new logo moves away from the previous aesthetics as requested and consists of a symbol, which works by itself, and the name of the Association. The use of gradients has been used to give it some dynamism through the use of six shades ranging from yellow to violet.

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