Artelier, craft beer | branding

Published by Natalia Martín

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Artelier is a craft beer brand that I created as a project in the Postgraduate of Branding and Brand Strategy at Seeway. In this project I had to do a market, aesthetics, values and beer public study, in my case of artisanal style, nationwide. I also had to create a naming and everything that surrounds the brand such as: Context, Objectives, value proposition, Target, Creative Concept, Manifesto, Visual Identity, Actions, Merchandising and Design for the Digital Media.

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