Experienced Marketing Executive in Retail and Service industry; Professional design & animation freelancer with a diploma in Visual Art and Film from Singapore. Resilience, analytical and flexible.
I have 6+ years experience working with multiple projects in Marketing Design & Branding on different platforms and channels, as well as production for Animated TV Series, Feature Films and Motion Design.
Employment and project experience
I. Branding & Marketing
Developing and executing branding, packaging and advertising for in-house products, gifts and vouchers; liaising with internal team, suppliers and warehouse team to launch in-store and on eCommerce platforms.
Assisting in developing and executing marketing campaigns for multiple corporate/public events, promotion, roadshows, including Eye For Earth, a Singapore initiative to collect, sort and recycle used contact lenses packaging; providing creative visuals, photography, videos or digital appearance for such campaigns.
Working closely with Sales Team, Suppliers and Vendors to provide and install in-store marketing collateral and customer touch points. Liaising with shopping mall management to plan and execute in-mall and digital advertising, promotion and CRM programs.
II. Website Development and Social Media
Work closely with Media, Influencers/KOL to maximize brand exposure via social media platforms. Hosted giveaway and games to increase engagement with the audience.
Developing and managing organization’s website’s UX/UI, contents, booking systems and e-commence platforms. Revamped old website to the current website with a better engagement with customers from the retails stores, easier to navigate, view the in-store promotion and easier to use booking systems. Design and developed user friendly and responsive landing page for multiple project.
III. Animation and Motion Graphic:
Collaborating with suppliers and agencies to produce multiple corporate and educational videos, as well as in-house motion graphic for advertising.
Conceptualized, designed and illustrated for various projects including Cartoon Buddies, a series broadcast on Okto - the #1 Kids TV Channel in Singapore. Work includes 300+ Concept Designs, Storyboards, Layout and Background Illustration.
Animated 1800+ frames for The Girl & The Cat, TimeScapes Anthology series (winner of the 2017 Asian Television Award for Best 2D Animation and 2016 Apollo Award for Best Original Music Composition)
Qualifications and education
LASALLE College of the Arts Diploma of Animation 2015 – 2018 Graduated Diploma of Animation with Distinction