The NVMO (Dutch Association of Medical Oncology) commissioned a new logo based upon its intrinsic core values: integral, directing, empathic and connecting. The original logo (anno 1997) evolved to a new visual identity that embodies in abstract form those core values whilst creating a clear link to the old logo by transferring and transforming original elements such as the reddish purple colour and the hexagon. This animation shows that transformation and celebrates 20 years of the NVMO.
Storyboard en animation: pixel pakhuys (pixelpakhuys.nl)
New logo design: Mattmo Creative (mattmo.nl)
Music: Beautifuls Minds by Immersive Music (premiumbeat.com)