Twine
uniE68C

Starling Brand Development

Published by Richard Osorio

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TL; DR - Brand development and basic application in print and across digital platforms. Start at the end: A vibrant fluoro-coral birdmark™ – the starling’s (customer’s) song (carefully crafted social media nonsense) going out into the world for anyone who’d listen (their audience) – paired with a coolish grey, which very nearly vibrate when set together. The eye-fire carries on to the rear of the letterhead with a full bleed fluoro featuring a slightly easier on the eye white out flock graphic. Digitally, Starling were after avatars and graphics for twitter and facebook. For the banner graphic I pushed the flock visual, employing a route I’d explored earlier in the design process (outlined below) and played with layering and legibility, whilst trying to avoid anything too Hitchcockian. #image #adobeportfolio

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