This project was developed for the licentiate subject of Design II in 2013 with the purpose to develop an identity for a fictitious company that existed in a lm or tv series. I choosed the company Massive Dynamic from Fringe tv series. In the company was made research for many scientific fields like medicine, biology, technology, computers, aerospace & transportation, energy & environment. I was inspired in these work areas and on the tv series in which the multiple realities and strange events took place. The brand has the form of the letter ‘M’ and presents foldings like parallel worlds and connected scientific fields.