BeccaAs a wise prophet once said, “Christmas is all around‘ us. And as a business, you shouldn’t just ignore the festive vibes. Make the most of this holiday season with these festive suggestions for your company’s content.
1. Good branding we bring, to you and your king
Christmas doesn’t just mean decorating your house. Your brand needs a tree too. For instance, your logo doesn’t have to be immutable and Christmas is the perfect time to switch it up a bit. Perch a reindeer on top or just give it a quick colour change (we hear red and green is in right now) over Christmas. You can make small changes to other parts of your branding – stick some virtual tinsel up on your website or dot some Christmassy graphics or illustrations around on your blog. This is a great way to instil some Christmas cheer in your web visitors!
You can also work Christmas themes into your marketing materials over the season. If you make a print ad, for instance, find ways to work festive shapes into it. In the ad below, McDonalds do this really well – they’ve designed a Christmas image which is relevant to their brand, as it still shows off their fries.
2. I saw Mummy kissing Santa Claus (on Facebook)
It seems obvious, but make sure you get your social media ready before the holidays hit. As Christmas approaches, you’ll notice that big brands will adjust their social media so it’s geared towards Christmas – whether it’s McDonalds suggesting their coffee as the ideal Christmas shopping pick-me-up or Argos sharing gift inspiration on their page.
You can do the same by preparing Christmas-themed content in advance – for example, you could commission Christmas illustrations for your Instagram or get a new, festive cover photo designed. Or, get a photographer to take a cozy, wintry picture of one of your products and post that to your channels. Check out this post by Urban Decay to see what we mean.
Perhaps most importantly, get your posts all written and scheduled if you’re off over Christmas. The last thing you want is to have to put together a Facebook post at 5pm on Christmas Day after six too many mulled wines – save that treat for your personal accounts!
3. Don’t be a mean one, Mr Grinch
Christmas is a time for giving, so it’s definitely worth giving something back to your loyal customers. And who doesn’t like presents? So give your customers something to be happy about – for example, a free gift, voucher or discount. Last Christmas, we gave our members a free Pro account!
4. Make a Christmas Video!*
When people actively look forward to your Christmas ad (hello John Lewis), you know you’ve got Christmas marketing down. And while you might not be at quite that level, it doesn’t mean you can’t do it too. A Christmas video or animation is a fantastic piece of content to share on your channels. Just make sure you know how much you should be paying.
* Also, sorry I appear to have run out of Christmas song related puns.
5. Season’s greetings (via email)
You probably can’t afford to send individual cards, but a nicely designed Christmas email can do the trick as well. Don’t make it pointless though – include some news about your company, like Christmas opening hours (if relevant) and how they can claim their Christmas present from you. If you’re a retail company, including things like delivery dates is a very good idea too. This said, you probably do not want to send it on Christmas day itself – it’s a rare person who appreciates an email off a company on Christmas!
Need content designing for the holiday season? Find creatives on Twine and post a brief by clicking here.
Twine
Enrika Lasukaite
Millo.co
