There’s a fine line between marketing and shoving a product in your customer’s unsuspecting face. Ideally, you want to make your customer happy and excited to invest in your service. So, to celebrate the International Day of Happiness, we’re talking you through five golden rules of content that will make your customers happy.
1. Be informative
It’s really important that you’re customers feel like you know what you’re talking about and see you as a trusted authority within your industry. This is why you’ve got to take the time to make really detailed blog posts and downloadable content. Don’t be lazy with this. Making click bait is a short term win but won’t win you any loyal followers long term.
Turns out people just love infographics. In fact, there’s an infographic on why people infographics make people so happy! It basically comes down to the fact that we’re visually wired. And in a world that’s saturated with information, infographics can give you the same facts much more quickly than text. Plus, they’re pretty and look great on your website and social media. If you do the research right, they’re a fantastic way to engage and excite your target market.
2. Be entertaining
You don’t always have to be deadly serious. Take a leaf out of Buzzfeed’s book and write something funny for a change. This could be a list of funny reaction GIFs that’s relevant to them or compilation of funny stories from the industry.
April Fool’s Day on its way? Consider pranking your audience. Last year we made this very convincing portfolio for legendary anchorman Ron Burgundy on Twine.
3. Inspire them
There’s nothing people like more than a healthy dose of inspiration when they’re scrolling through their Instagram feed. Whether it’s a picture of your product seriously enriching someone’s life, or a nice quote on a scenic background, a well composed image can really make people feel the love for your brand.
4. Be generous
Possibly above all else, people like free stuff. Or at the very least, discounted stuff. Post out an offer on social media and just wait – those discounts will be snatched up in no time. You’ll make your customers happy and that’s likely to encourage brand loyalty. It’s also perfect for first time customers. People are more likely to take a risk on a new product if they’re getting it at a lower price.
5. Be transparent