The 5 content rules that will make your customers happy

There’s a fine line between marketing and shoving a product in your customer’s unsuspecting face. Ideally, you want to make your customer happy and excited to invest in your service. So, to celebrate the International Day of Happiness, we’re talking you through five golden rules of content that will make your customers happy.


1. Be informative

It’s really important that you’re customers feel like you know what you’re talking about and see you as a trusted authority within your industry. This is why you’ve got to take the time to make really detailed blog posts and downloadable content. Don’t be lazy with this. Making click bait is a short term win but won’t win you any loyal followers long term.

Turns out people just love infographics. In fact, there’s an infographic on why people infographics make people so happy! It basically comes down to the fact that we’re visually wired. And in a world that’s saturated with information, infographics can give you the same facts much more quickly than text. Plus, they’re pretty and look great on your website and social media. If you do the research right, they’re a fantastic way to engage and excite your target market.

This handy infographic by Wick Marketing breaks down infographics for you. 


2. Be entertaining

You don’t always have to be deadly serious. Take a leaf out of Buzzfeed’s book and write something funny for a change. This could be a list of funny reaction GIFs that’s relevant to them or compilation of funny stories from the industry.

April Fool’s Day on its way? Consider pranking your audience. Last year we made this very convincing portfolio for legendary anchorman Ron Burgundy on Twine.

3. Inspire them

There’s nothing people like more than a healthy dose of inspiration when they’re scrolling through their Instagram feed. Whether it’s a picture of your product seriously enriching someone’s life, or a nice quote on a scenic background, a well composed image can really make people feel the love for your brand.

4. Be generous

Possibly above all else, people like free stuff. Or at the very least, discounted stuff. Post out an offer on social media and just wait – those discounts will be snatched up in no time. You’ll make your customers happy and that’s likely to encourage brand loyalty. It’s also perfect for first time customers. People are more likely to take a risk on a new product if they’re getting it at a lower price.

5. Be transparent

This rule should apply to all your content. Don’t lie or deceive your customers. Be as transparent as possible with changes you’re making – whether that’s a pivot that really changes your service, or altering the terms of use. There’s nothing more likely to make people unhappy than realising they’ve been tricked. As Gary Vaynerchuk puts it, the order should always be Jab, jab, right hook. Give, give again and then ask. If you’re honest then there’s nothing with with asking, you just can’t go in with the ask first. That’s not how good relationships are formed.




Becca is the Marketing Executive at Twine. She loves literature, music, film and make-up. She spends a lot of time complaining about the mismatched angles of her winged eyeliner and stalking drag queens on Instagram. Otherwise, she’s helping Joe by writing blog posts and keeping Twine’s social media running.

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