6 tips for writing project briefs

Our members ask us everyday how to improve their project briefs to help them get more collaborations and paid work. So brace yourself, here are our 6 tips for writing project briefs.

1. Select a creative role:

When you post on the collaboration page make sure you add the creative role you’re looking for in your project brief. People can easily see what skills you need just by glancing at your post. Our members use the filter menu to search for projects by role, so adding that role in is crucial for helping your project get discovered by the right people.

2. Explain exactly what you’re looking for.

You only get 140 characters to explain exactly what you’re looking for so make every character count. The more vague you are the less responses you’re likely to get.

For example, posts like “Wanna do some features hmu” rarely get responses because they don’t offer enough information to tempt people in. Even if they are slightly interested then it will take a lot of effort to find out what it is you’re looking for and most artists just aren’t willing to do that.

Whereas detailed posts like this normally get a lot more responses:

“I’m a music producer and I’m looking for a female singer for a tropical house track for my new album which is being released in the summer.”
If you have certain requirements like gender, genre or software type then put in the post. The more details you can provide the more likely you are to attract the right people.

3. Use friendly language but be professional.

They say ‘never judge a book by it’s cover’ but when you’ve got lots of opportunities from creatives around the world being posted every day, first impressions count!

Make the right first impression by having correct spelling and grammar. Even if you’re not looking to pay someone for the project, it’s still important to present yourself well. It can often be the deciding factor in whether you find the perfect person to work with.

Also, make sure the tone of your language is right for the people you want to connect with. Using all capitals, ten exclamation marks and lots of swear words will definitely put people off.

4. No one likes to read spam:

Project briefs are exactly that – a description of the project that you want others to collaborate with you on. Project briefs aren’t suitable for people who want to advertise their services or skills – you’ve got to have a current project that you’re hiring for, otherwise it just comes across as spam. If you’ve got skills to offer, you’re much better off checking out our current briefs and seeing if you can get involved. You can always add a permanent advert for your services in your bio on your portfolio page.

In a recent blog post by the French producer Blacagenda, he had some really good advice for how to generate real connections on Twine:

“My advice to be successful on the collaboration board is that you should never promote yourself. It’s just spam and no one wants it. I never take those kinds of posts seriously because if you say “CHECK OUT MY DOPE BEATS…” and I go check them out and they’re not, then I’ve just wasted my time. I am pretty sure a lot of people are with me in having this problem. If your beats are really dope then you just need to find the right person to work with and do your magic. You should go and search for people because it’s easier to find than to be found.”

Click here to read his post in full.

5. Don’t put a budget for a post unless you’re willing to pay.

It may be tempting to put a budget on your post to attract more attention, but if you’re not actually looking to pay someone for a project then we’ve found that creatives are less likely to work with you because they feel annoyed at being misled. The more transparent and honest you are the more likely you are to be successful.

6. Follow the house rules:

Finally make sure that you follow our house rules, because otherwise we will unfortunately have to delete your post. We have these rules to make the board better for everyone. You can find the house rules right beneath the ‘Post project brief’ button. In case you’re curious, here they are:

House rules:

1. Only post collaboration requests for a creative project.

2. Do not post general advertisements or promotion about yourself or a company.

3. Adding a budget means that you will pay people for their collaboration.

4. Include important information such as the instrument and genre of music that your are looking for. Use #hashtags to categorize this.

5. Only add links to Twine portfolios and projects – any SoundCloud, YouTube, e-mails or similar will be deleted.

6. Make sure you have a bio, cover image and profile photo on your portfolio.


Joe Scarffe

Joe Scarffe

Joe is the CMO at Twine.

When he’s not moaning about the state of the music industry or public transport in Manchester, he works with the Twine community and handles social media, the blog and partnerships with companies and institutions.