Do your research: Know your market

Everyone wants to avoid marketing to people who are not interested in their work. That’s why it’s important to do your research, so you can see where your market is and what kind of people most appreciate and connect with your work. This enables you to consistently market to the right people who are predisposed to becoming your long-term fans.

You might be thinking “I already know what my market is!” But without doing any research, how do you know you’re not just making assumptions? No matter what genre or style you are going for, it is always best to know what your audience likes and use that info so that you can play to your strengths.


The best way to do this is to ask them to fill out a survey, and perhaps thank them with a free download, or a discount off purchasing your work. Don’t make the survey too long or over complicate it. Just ask simple questions to find out their age, gender, some of their interests and daily habits.

If you’re struggling to figure what you want to ask, just remember that the survey needs to help you answer these three questions:

  • Who appreciates about my work?
  • Why?
  • What’s the best way to reach them?

Researching your audience not only makes you a better creative, it also builds your career. If you want to make it in the creative industry you’re going to need to be attentive to your audience, so always keep in mind: researching your target market will only ever help you succeed.




Joe Scarffe

Joe Scarffe

Joe is the CMO at Twine.

When he’s not moaning about the state of the music industry or public transport in Manchester, he works with the Twine community and handles social media, the blog and partnerships with companies and institutions.