Though freelancing has become widespread over the years, there are still plenty of people who hesitate about hiring a freelance writer for their business. In some cases this has to do something with a common misconception that “everyone can write” and in some, they don’t consider it a worthy investment.
However, hiring a professional freelance writer to help you is indeed a worthy investment – and here are the reasons why you should do so.
1. You need content to succeed.
According to the research conducted by HubSpot in 2015, companies that published 16+ blog posts each month generated nearly 4.5X more leads than other companies that published only 0-4 posts per month. The 2017 research published by RiverbedMarketing supports that, showing that regularly blogging B2B companies generate 67% more sales leads than the ones that do not blog.
And it’s only blogging we’re talking about at the moment. But any company needs more than blog posts to succeed. If you have a website, you need to fill it with other content, such as product descriptions, an About page, and so on. You’ll also need to craft compelling emails for your email marketing campaign, generate social media posts, create texts for press releases, ads, and so on. Surely, you can try writing all these texts on your own or assigning them to one of your em-ployees – but that’s where your company could face two other challenges.
2. Hiring a writer will optimize your productivity.
It really doesn’t matter whether you try doing it for yourself or assign those tasks to one of your employees – either way, this will affect your or their productivity. And when it comes to a small or growing business, this is often not the thing you would want to happen.
And in the worst case, the quality of your content won’t be impressive as well.
3. Hiring a writer will increase the quality of your content.
Unless you or your employee are a professional content writer who has a lot of time to invest in the process, the quality of the writing probably won’t be as good as you would want it to be. Af-ter all, professional content writing is not about simply formulating words into sentences – it’s about crafting copies that will be read and shared, writing emails that work, and generally in-creasing leads and building up an audience with the help of the writing.
Good writing also affects SEO, increasing your website’s ranking on social media, And, of course, it takes a lot of experience and practice to learn how to write content that does all the above.
4. You could save time.
Need your website filled with content as quickly as possible? Even if you have a writer on your team they probably won’t be able to do that really quickly – after all, writing high-quality content takes time. But if you hire a couple of freelance writers to help you, you could have all the neces-sary content written over a week.
Of course, that’s not the solution we would recommend for everyone. After all, it’s always better when your texts have a unique style – they could have it even when being written by different writers, but this would require more work. But this could be a perfect option for unexpected and emergency situations.
5. You could save money.
Some think that hiring a writer would be cheaper than turning to a freelance writer for help – but this isn’t always like that. When you pay to freelance writer, you pay only for the work done. And the amount of work that you need to have done in a month often differs.
For example, you need to fill your website with content – but you don’t need to do this each month. Sure, the descriptions and the content should be changed once a while but it could take 3-4 months before you’ll need that. So why pay a stationary writer for a whole month of work when you can pay a freelance work only for the work that’s done?
Of course, finding a good freelance writer might take some time – just like it would take if you de-cided to hire a stationery writer. However, it would have so many perks for your business, allow-ing you to save time, money, and nerves, at the same time increasing visibility, generating more leads, and building up a loyal audience. You at the same time will be able to focus on other im-portant sides of your business.