So you’ve created your EP and you can’t wait to share it with the world. But how do you get people to actually hear it and increase your fan base? Here are some tips for how to promote your EP to help increase your fan base.
1. Discount or give away your back catalog
If you’ve got a back catalogue of tracks then use them to help promote your latest EP by offering them at a discount or free for a limited time. Just remember to not do too many giveaways as it could devalue your work and turn off your fans.
2. Get the EP remixed
Once the EP is ready send the stems out to a range of music producers and ask them if they would like to remix the track. It’s an easy to bring added value and it’s awesome to hear your track reinterpreted in ways you wouldn’t have thought of. If you’re feeling ambitious you can even setup a remix competition and offer some kind of prize to help you attract talented producers.
3. Send your EP to bloggers for review
Submit your EP to bloggers and ask them to review it for you. Make sure you send it to them with plenty of time before the release date and do some research first to find out if the blogger would be interested in your style of music. It’s always good to start each message with something personal e.g. mentioning that you really enjoyed a recent article they’d written with some reasons why.
4. Do a Live, Interactive Stream of Your New Album
Create a live video or audio stream of your new album before you release it. There is nothing quite like interacting with your fans while they hear the entire album for the first time. It’s a great way to build excitement and create a sense of occasion. Every streaming service has it’s good and bad points so finding the right one depends on your needs. LiveStream let you embed the live stream into your website, which is a great way to drive traffic to your album. UStream lets fans watch your live stream without having to create an account and lets you share it on your Facebook timeline. Perescope and Meerkat are really easy to use and share out to social media.5. Go out gigging
It may seem a bit old fashioned compared to the other tips but gigging is still one of the best ways to get your material heard. Even if you just start with a small gig with your friends and family and get them to invite their friends along it’s a good way to grow your network. Why not get them to record the gig or stream it live on Periscope or Meerkat?
So there are our tips for promoting your EP. The main point of all of these tips is that you need to make it as easy as possible for people to hear your work and share it with their friends. The more accessible you make it the further it is likely to spread. So what are you waiting for? Get promoting!