We’re all about explainer videos. They’re a fantastic way to help your business hit those all-important KPIs; in fact, research by Hubspot shows videos on a landing page increase conversions by a massive 80%. That said, actually deciding where to put them is a big design decision. So, we’ll run you through some options (because we’re nice like that).
1. Landing page
As Hubspot’s research suggests, your landing page is an optimal place to put your shiny new explainer video. But, you’ve got to get the position right too. There’s no point hiding your pricey video away in a dark corner under your terms and conditions. The best place for an explainer video is above the fold. This means the portion of the page people immediately see when they open up your website, with no scrolling necessary.* This will put your explainer video in the limelight, helping it drive those lovely conversions.
On a related note, you don’t want your explainer video locked away behind pay or sign-up walls. If you’re targeting unconverted customers, it needs to be in a place they can access it.
*If you’re wondering where on earth the fold is on your flat screen, the term actually comes from broadsheet newspapers. Check it out!
It’s a known fact that social media can be a bit of a pain for startups. But with Facebook’s algorithms seemingly favouring native video content, it’s probably worth your time to upload your video directly to Facebook instead of simply pasting a Youtube link. Plus, Facebook gives you access to one of the biggest potential audiences around, especially if you invest in targeted paid ads.
A good tip for Facebook video is to try and create an explainer video that also works without sound. This might involve subtitles or simply having a well-designed, informative animation that speaks for itself. Think about how often you look at Facebook while on the bus or in a cafe. It’s a tad antisocial to start blaring out sound from a video if you don’t have headphones, right?
That’s not to say Youtube has no purpose. It’s the de facto global video hub, so it’s pretty much a wasted opportunity not to stick your explainer video on there. That said, you can’t just push the upload button and do nothing else. Make sure you make the most of your video upload by reading our guide on getting Youtube views.
4. And the rest – Instagram, Twitter and Snapchat
Depending on your audience, these social channels can all be viable ways of getting your video out there.
Bear in mind that Instagram has a shorter time limit – your video can only be a minute long. Make sure you’ve got a few short but effective segments you can post if your video’s longer than this.
As for Twitter, remember that it’s constantly being flooded with content, so you’ve got to adjust to the current. Consider posting your video multiple times, or pinning it to your profile to get more exposure.
Snapchat can be a tricky one, and probably is better left to companies targeting a younger audience. Their USP is short, self-destructing videos so you’ll only be able to post short clips of 10 seconds or less. You could use these 10 seconds to post teasers of your video, or alternatively post a series of self-contained clips on to your company’s Snapchat story.
Twine’s the perfect place to get an explainer video for your startup. Plus, with our concierge service we make all the difficult decisions that little bit easier. Post your brief on Twine today.
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