Manchester based but Dublin born and bred creative - helping companies grow with professional design thinking.
I take a very user-centric approach to my work and apply that thinking to any creative challenge - regardless of the industry. It’s this level of thinking that makes me a more commercially driven creative with focus on business results as well as the aesthetic outcome in print, digital or moving image.
My biggest skill lies in understanding client needs - even when they don’t know what that is!
I am passionate about results driven design with focus on the commercial aspect of all clients as well as the creative solution. I love getting under the skin of a brief (or creating the brief!) and always look at solutions from the other side of the looking glass - combining clear design thinking with commercial strategy.
As an independent creative, I have devised and implemented a variety of projects - managing, sourcing, guiding, leading and collaborating with teams.