In recent years she focused her work on Corporate Identity, Editorial Design, illustration, Packaging and Advertising for clients like Cadbury Adams, Microsoft Xbox, General Motors, Los Padres de San Diego, the RVS Foundation and the MIGAS Foundation.
EXPERIENCE/Freelance. Creative Director/Designer
•Currently developing and implementing Inmobiliaria EcoHogar and Gaia Residencial communication strategy, positioning, brand identity and brand offer in el Sauzal, Ensenada. BC
•Lead Service Design Safaris and Sprints to develop an agile, iterative approach to the communication strategy, positioning and Design System for Hospital Almater, a provider in the health industry in Baja California.
•Collaborated in setting Strategy, Creative direction, brand guidelines, packaging and illustration. Working with cross-functional teams to align and set objectives for brand lead initiatives for local and US-based business.
•Collaborating with internal data and insight teams to develop ideas that stand up to rigorous interrogation from both agency and direct clients, as well as internal stakeholders.
•End-to-end design, development.
•Partnering with teams and departments on ideas across the agency, for both leads and briefs (or lack thereof)
•Working at speed to deliver multiple responses, often with short timescales and minimal resource.
McCann Mexico City Creative Director Sr. Art Director
•Lead all aspects of the creative process creatively led the day-to-day operations and short and long-term initiatives for original Print, TVC for Xbox Live. Creating the first local lead campaign: “No friends, No game”. Awarded a 2008 NY festival shortlist and a CREER a regional award from the national editorial industry.
•Advanced Regional TVC, Print and Digital Transcreations for Mastercard México.
•Led the creative development of the original print and TV campaigns for Cadbury Adams. Revamped the brand identity for Clorets, Cadbury Chocolates, Demint mints. Successfully launch a product line extension for Clorets, orchestrated and co-created the 2009 digital campaign “Daring Kisses” for Clorets. The Creative product later was voted best practice source by Cadbury Adams Mexico.
Conveyor Group/Creative Director Head of Art
•Co-Lead the creative development and Brand Identity communications efforts for the US Hispanic Market.
Marketh!nk/Founder Creative Head
•Marketing Communications Integration: As part of the agency assigned to lead all communications for Calimax Supermarket, Economic Development Secretariat of The Baja California Government, co-lead the coordination of diverse disciplines agencies servicing the brands.
•Brand Stewardship: Led and developed new original work and brand identity for the real estate company Constructora Cadena, Cucapa Beer, EcoGas and Carsa Insurance.
EIKONS Advertising Art Director
•Led art development communications for The San Diego Padres Baseball Team