Learn Even more. Whether you are trying to establish yourself as an online presence or acquire more clientèle, the quality of your website is crucial. Continued Successful, efficient, respectable web design is not easily accomplished, though. And, you must be careful about selecting a designer because poor web page design will give visitors a poor opinion of your company and your products. Forrester Research estimates that poor web page design will result in the loss of 50 percent of potential repeat visits, due to an initial negative experience. A reliable web page designer will talk with you about your business, your customers, and your expectations, before even talking about the design of a new website. Another source of poor web page design is often derived from an internal employee.