Emilio Pastore. Copywriter.
Award-winning copywriter that cover all bases, with extensive experience in all aspects of marketing and branding, from storytelling, art and crafts to concept, thought and implementation.
With a degree in Advertising, Communication and Media Studies from the Universidad de Palermo, a Post Graduate Study from the Business School of the Argentinian Chamber of Commerce together with the Autonomous University of Madrid and a Post Graduate Study in Art Direction from Industria Art School, I worked in advertising since 12 years in agencies such as Sterman+Viggiano, Savaglio Studio, TBWA\Buenos Aires, and TBWA\Paris and Ogilvy Paris. I have an extensive worldwide expertise working in the US (Chiat Day NY, Chiat Day LA and TBWA Latin America - Miami), Europe (TBWA London, TBWA Amsterdam and TBWA Paris) and Latin America (Lew Lara Sao Paulo and TBWA Peru). As a freelancer, I worked for the WPP Group, Circus Group, Fischer America and also for digital companies like Mercado Libre / ebay.
My interest in new technologies as well as innovation led me to explore advertising in different media from TV to internet, mobile apps, BTL activations, brands experiences and online platforms, becoming an integrated creative with experience from story telling to all kind of media formats.
I have developed projects for brands such as Nissan Europe and Global, adidas Global, Procter and Gamble, Honda, Telecom, La Nación, Absolut Global, Heineken, MINI, BMW, Greenpeace Global, Energizer Latam, Personal Mobile, Pedigree, GSK Global, Mercado Libre / ebay, Samsonite, Argentina Country Brand, City of Buenos Aires, TN and el Trece (TV channels), Nivea Beiersdorf, Vichy, Gloria Latam, Porsche, SONY Global, SCA Svenska Cellulosa Aktiebolaget Europe, etc.
Industry Awards.
• El Diente del Círculo de Creativos (Argentina): Energizer “PositiveLand” digital site (SPECIAL MENTION), Energizer “PositiveLand” digital campaign (BRONZE).
• Wave (Brazil): “Places” Medicus print (BRONZE) & “Places” Medicus OOH (BRONZE).
• Effie: “adoption” Pedigree 360 campaign ( GOLD), “adidas River Plate” adidas 360 campaign (SILVER).
• Cannes Lions: adidas “New Ball, New Skills” video (SHORTLIST).
• El Sol - festival iberoamericano de la comunicación publicitaria (Spain): “New ball, New tricks” (BRONZE).
• FIAP - festival iberoamericano de publicidad: adidas “New ball, New tricks” (SHORTLIST).
• El ojo de iberoamérica: adidas “New ball. New tricks.” (SHORTLIST), Jugá Limpio digital (SILVER and BRONZE)
Press Acknowledgment.
Lürzer’s Archive, Mashable, Popsop, Best ads on TV, Adevee, Ads of the World, Adlatina, Latinspots, Dossiernet, Ambito.com, G7, Creativity, Total medios, Shots, Colaterall, Scary Ideas, Adglitz, Coloribus, Adverbox, The Uncool Hunter, Ad Mad, We love ad, I have an idea, NICE magazine, Advertolog, El poder de las ideas, Viralmente, Frederik Samuel, Adforum, Latamad, Next Gamer, Willbgood, MSC Noticias, The Uncoolhunter.com and other industry publications and blogs.
Publications.
Lüezers archive (Medicus PRINT Campaign), Dossier (adidas), La Prensa (Energizer PositiveLand), The Uncoolhunter.com
I’m interested both in new art expressions and new technologies. I write for the Uncoolhunter.com searching for anti global no-trends.
I can work in Spanish and English as well. I also have limited skills of French and Italian.
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