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I love animals. But this isn’t the reason I decided to become an art director. Ever since I was a child, I followed a character on a paper line that always came up inventing spaces in continuous movement. I saw her running agitated, constantly exploring and experimenting. And thus I also started following and chasing her, learning from her jokes as she continuously repeated the process on that same piece of paper. It was her who scanned real time. She taught me how to use imagination with caution, because when applied too quickly, it escapes sporadically all over the place. Thanks to her, I was taught to focus on the papers thoughts and shapes. And quite often in return, it also gave shapes to my thoughts. This is the reason why I became an Art Director. When words need help in some form of manner, or even with little company, that’s where I step in. I believe that a strong visual must necessarily have more decisiveness with its author incertitude’s, because looking at it all, those same doubts could dissipate. This is why I don’t speak much, but I love the words that make you imagine what I truly mean. I believe in layouts that tell a story and header’s that you can truly see, oriented to a marketing made also of pure image and not of pure numbers. What touches me most are billboards that float in your imagination and explosive packaging. I love the ideas grasped from reality and then flipped completely upside down. I’m an Art Director. An aRt diRectoR with a capital R.
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