National Grid - Back to School Animation

Published by Andy Sykes

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I worked with Zeppo to create this animated sequence for National Grid. They worked with the client to create the concept, branding and the artwork. I took the illustrations and added motion in After Effects. I used Adobe Character Animator to animate Zeppo's doodle of 'Phil', who provided the voiceover. The theme that held all this project together was 'Back to School', a light-hearted brand that mixes well known iconic school imagery with doodle designs, representing National Grid elements. ​​​​​​​ The campaign was the Best Campaign Award of Excellence winner at the IoIC Awards 2018. #video #explainervideo #branding #animator #illustrator

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