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World Square

Published by Katie Lively

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World Square is a retail precinct in the heart of Sydney CBD that offers customers the experience of global diversity in one convenient, central location. With a culturally diverse mix of food, fashion and retailtainment, surrounding a large open-air space, the goal was to build a brand that would break through the monotony of working in the CBD and reawaken the minds and senses of through the experience of ‘play’ The visual identity uses an ever-changing set of ‘play’ symbols that are derived from the World (round) Square (square) logo and an ‘X’ that marks the central location. These combine with high contrast black & white images and striking colour palette to create an unmistakable, yet evolving identity. #image #branding #artdirection #ui/ux #worldsquare #globaldiversity #uidesign #patterndesign #brandingdesign #sydneyretail #shoppingcentrebrand #yourglobalplayground #websitedesign #emailnewsletterdesign #adobeillustrator #adobephotoshop #adobeindesign #wordpress

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