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Camp By Chance

Published by Katie Lively

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Camp By Chance are a gender fluid fashion label producing high quality garments from ethically sourced and natural fabrics.  The brand identity is based on using strike-throughs to create a bold, non-conformist statement. A contemporary mark that uses minimalist typography to create a dynamic lightning bolt - a sign of fearless self expression. An adaptable and fluid colour palette brings longevity to the identity, irrespective of time, place and trends.  #image #branding #fashion #graphicdesign #campbychance #fashionbrand #genderfluid #strikethrough #versatile #reclaimed #clothinglabel #lightningbolt #bold #adobeillustrator #adobephotoshop #adobeindesign

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