A Portland-based visual designer focused on creating websites, brand identities and logos, and marketing materials for small and mid-size companies. mackenzie-steele.com
Expertise: Visual Design Branding Website Design Marketing Strategy and Design User Interface Design (UI) User Experience Design (UX) Custom Illustration Front End Web Development
Marketing Designer / Treehouse June 2019 – Present Created experience maps, wireframes, personas, user flows and re-designed the Treehouse UI. Evolved the Treehouse design system and set overall art direction for campaign executions, social content, and photo/video shoots.
Junior Marketing Designer / Treehouse January 2018 – June 2019 Worked within an established design system to design, develop, and maintain branded touch-points such as landing pages, emails, sales decks, white papers, banner ads, and other marketing creative. Executed visual concepts through final production and tracked analytics weekly to optimize, and ultimately exceed conversion goals.
Designer / Makespace! Designed brand systems, websites, apps and a wide variety of digital and physical experiences for over 50 clients. Worked on a multi-disciplinary team in a highly collaborative environment from concept to launch.