Project objective was to come up with an idea that showed innovation. Using a Nascar theme, the 3D Paper Collectable Gift Card was to stay true to a greeting format, but invite the recipient
to interact once the card is opened with an interactive DVD on one side and a collectable 3D piece to be assembled on the other side. For added value and collectable quality a center piece popup and coaster were added.
Image shows individual design pieces on the left and on the right mockups showing folded race car with base and inside showing popup, coaster, DVD and race car.