CHi Fitness- Social Media Campaign

Overview:
This is a 12 day give away campaign for social media. We have partnered with 12 different suppliers (clothing, food, protein, sports apparel, etc) across KL who have provided a gift to give away to campaign participants of the campaign on Facebook & Instagram.

Graphic Objectives:
Provide a cohesive campaign image that is recognizable throughout the campaign. This should be festive (Christmas) but also fitness inclusive. We want something that is colorful, but also sticks to our standard branding (grey, white, black, red). We want to play around with “color block” and create images that are engaging and draw attention.

Contest Mechanics:
The winner will have to complete a sentence starting with “I sweat when…” in the comment section of our contest announcement post. They will also need to be following CHi’s Instagram page & daily sponsor’s page. We’ll pick a winner at the end of every day and then post pictures on our social media of the winner and their prizes, as well as linked media on the following day.

There will be 12 participating brands involved and 12 winners chosen based on the creativity of sentence(s). One winner will be announced daily for 12 consecutive days, starting from 14 – 26 December.

Project Requirements:
Instagram & Facebook Graphics (14 in total)
-fun, young and simple

1. Teaser for the campaign with the following specific information:

• without sponsor logos

2. Campaign Announcement:

• with full sponsor logos and deets
• contest period: 13-25 Dec
  -small liner of ‘T&C apply’
• tagline: 12 days for Fitmas Give-Away by Chi Fitness

3. Standard template for Day-of & Partner announcement (12 images)
   This is a standard template, with a change of the logo and/or product for give away. We will need 12 of these-one for each day.

A3 Requirements:

1. Campaign Announcement with a “Enter to Win” call to action.

Audience:
Men & Women, ages 18-35

I can share with you earlier a link to some of our past projects, as well as:

1. A quick reference of the type of imagery we’re looking for from a Instagram account
2. The Logos of the brands we’re working with
3. a quick reference for the mechanics to be included in each image (the green post) . Instead, our mechanics are: Comment. Follow. Win

Do you need a logo?
No

Do you need any print items?
Yes

What print item would you like designed?
Flyer/leaflet

Do you need any branding work?
No

Do you need web or digital design?
Yes

What web or digital design do you need?
other

Do you need stationery designed?
No

Do you need any other services?
Yes

What kind of organisation is the design for?
Business or nonprofit

What is most important for this project?
Time

How quickly does this project need to be started?
Immediately

What’s the project scope?
One time project