Designer 📍 New York, United States
Brand Marketing and Communications is vital to the Girl Scout Movement’s success in delivering on its mission by: enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, volunteers and the public.
The Designer is responsible for ensuring the standards and quality of artistic and technical design of all marketing brand and image materials created throughout Girl Scouts of the USA (GSUSA). She/he creates digital and print materials in support of the organization’s goals and messaging objectives. She/he assists other GSUSA departments in developing their marketing objectives and strategic programs into marketing brand and image strategies that support the overall branding of the Girl Scout Movement. The Designer identifies, retains and may supervise freelance designers to work on assigned projects and is also responsible for ensuring the sub-contractors’ compliance with the terms of contractual agreements.
For initiatives with high visibility or complexity, she/he leads the design and production of digital and print materials; advertisements, direct mail, publications and web sites. The Designer may direct photo shoots and works closely with her/his direct reports, production teams and outside photographers, illustrators and designers to ensure the quality and consistency of projects being developed. She/he prepares and delivers professional-level graphic presentations of GSUSA’s branding and image campaigns to staff and other interested parties to publicize the parameters of the Girl Scout Brand image standards and to ensure that everyone understands the expectations. She/he plays a major role in maintaining the integrity of corporate design and works across the Movement to ensure advance communication of guidelines. In addition, it is the responsibility of the Designer to set the standard with her/his direct reports so that all graphics reflect the organization’s commitment to diversity.
- Leads and/or participates in the early stages of marketing and design planning meetings with various GSUSA business units and departments to ensure that all desired specifications are in compliance with GSUSA brand and image guidelines. Recommends and initiates changes in initial design specifications when warranted.
- Develops, monitors and adjusts master production schedule to ensure that design project deadlines are met on a continual basis.
- Employs leading edge and state-of-the-art computer techniques in graphics, artwork, layout and mechanicals to ensure the most cost effective and efficient production of print and electronic materials. Consults with all levels of GSUSA and Council staff to serve as a technical resource and to ensure that the established parameters of the Girl Scout Brand Image standards are met on an ongoing basis. Suggests and/or initiates changes when needed.
- Consults with all levels of GSUSA and Council staff to serve as a technical resource and to ensure that the established parameters of the Girl Scout Brand Image standards are met on an ongoing basis. Suggests and/or initiates changes when needed.
- Develops, promotes and expands a network of highly qualified and experienced salaried and freelance designers as a way of driving GSUSA design needs. Assigns incoming projects to specific designers based on their experience and overall “fit” to the project requirements. Monitors performance to ensure the quality of work.
- Develops presentation protocols for national and regional meetings ensuring consistency in style and formatting reflecting the overall brand image. Provides consultation to presenters in developing brand-consistent presentations.
- Promotes and contributes toward GSUSA’s goals of institutionalizing pluralism by initiating and participating in activities and functions that enhance organizational diversity and in the research, design, development and delivery of all resources and services in the incumbent’s area of expertise.
- Contributes to GSUSA’s affirmative action plan by ensuring and promoting nondiscrimination in every aspect of Girl Scouting.
- Minimum 7 years of demonstrated experience creating high-quality graphic design work across a range media.
- Demonstrated proficiency in computer design skills relative to both MAC and PC Platforms including substantial recent experience using Adobe Marketing Suite; InDesign, Illustrator, PhotoShop, QuarkXpress.
- Demonstrated experience in the use of current Web-based applications; Dreamweaver and Flash with knowledge of current computer peripherals, e.g., scanners and printers.
- Proven experience in developing and enforcing design standards relative to web- and print-based production projects.
- Experience in developing specs and in marking-up printing, design, and color samples to check prepress proofs.
- Degree or Equivalent Experience
- Bachelor’s degree or equivalent experience
Minimum Years of Experience
- Minimum of five (5) years’ experience in corporate environment
Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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$250-400 (Industry average)
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A few months
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