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There are very many aspects of your marketing and advertising that will have an impact on your results. But let's look at market research since this is an area that influences everything we do and is capable of having far reaching consequences if not executed in the best way. We will take a small risk here and state that a high percentage of net businesses never carry out any useful market reseach. We also really believe that the majority of market research carried out is not as good as it could be, and generally the outcomes are not used as well as they might be. Probably the most important impact, or result, of reliable market research entails the areas of communication and positive influence on your target audience. Understanding how to use all the pieces of the puzzle will bring about increased conversions in your web business.