The key to getting the logo you want is to make sure you give your freelancer a fantastic project brief. That way they can meet your needs exactly. Creative freelancers can only thrive if you give them the right information. If you miss out vital information from your logo project brief, you may end up receiving a sub-standard logo.
It can be hard to know what information to give your creative when you’re planning your project. You have no idea how they work, so how are you supposed to know what they need from you? Luckily, we’ve provided an example of the perfect brief for an logo project. It has all the information the freelancer needs to get started on your project.
Each section we’ve included is important and provides the freelancer with vital information about your project and your company. If you’re struggling to get off the starting block with your brief, take a look through our example brief for some inspiration:
Example logo project brief:
Name: Twenty Seventeen company logo project
Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organised too.
About our company: We are Neville and Ben, two independent filmmakers. Recently we set up our film production company, Twenty Seventeen. We make corporate videos for SMEs. The company is brand new, and we currently have a rosta of 5 clients.
Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate design for you. A family-run business may want a very different logo style to a huge corporation. Tell your freelancer what you do and how you do it.
What do we need? We need a logo for our company.
Be specific about what you want. Is it just a logo you need, or will you need extra branding such as a colour scheme or business card? Let your freelancer know upfront and this will help them work out how long your project will take to complete.
Why do we need it? We’re looking to quickly grow our video business and need a company logo to get us going. We’ll use it to raise brand awareness and take us forward into the industry.
This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need a new logo; do you want to reach new customers, are you changing your business, is your current logo unsuitable? All this extra information will help your freelancer do a great job.
Our vision for the project: We don’t have any existing brand assets, so the logo needs to be created completely from scratch. It needs to represent our core brand values and be suitable for the industry we reside in. The logo needs to be attractive to our target audience. We’d like something slick, modern, robust and trendy but with a touch of corporate restraint. Since our company name is a number, we’d like to try out interesting ways of incorporating numerals into a logo.
If you already have an idea of how you want your logo to look, write it down in your project brief. This will help the freelancer hit the ground running and could shorten the delivery time. You and your freelancer can develop the logo concept together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas together.
Here are some examples of styles we like: https://dribbble.com/shots/256575-Sixbase-logo-proposal https://dribbble.com/shots/2761992-Turner-Broadcasting-TNT-Logo-Concepts https://dribbble.com/shots/2090950-clean-minimal-style-logo-design-monogram-workhouse-alentho
Sometimes it’s hard to describe a style you like, so show your freelancer the type of thing you like. Include images, links to other logos you’ve seen, colour pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished logo to look like.
Where will the logo be used? Firstly we’ll use it on our social media profiles (we don’t have a website yet), but eventually it’ll be used on everything from websites to tshirts to car livery.
Where you want to use your logo can affect the kind of design the freelancer creates. Try your best to future-proof your design. Even if you only need to use your logo on a website at the moment, who knows where you’ll need to use your logo in a year’s time. Your freelancer should design your logo in a way that it can be used in any media or medium you require. The last thing you want is to re-hire the freelancer in the future to adjust your logo for use on a tshirt.
What file types are required? We’ll need to use the logo in both digital and print formats so please provide files that cover this, plus the original source files, should we need the logo edited in the future.
Granted, this may not be information that you know. But, depending on where you need to use your logo, you’ll need different file types. If you’re not sure about this, it’s something to ask your freelancer.
Target audience: Our primary customers are SMEs.
Your target audience is a vital piece of information that your freelancer should know. It’ll help them design a logo that’s specifically targets that section of the market and helps you draw in custom.
Deadline: We need this logo as soon as possible so we can get started with our business properly. Therefore we’ve set a deadline for two weeks’ time – 14th August.
When do you need your project to be completed by? Don’t forget this crucial detail.
How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.
Point of contact: You’ll be dealing with both Neville and Ben.
Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs signed off, so make sure your freelancer gets straight through to the right person.
When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative and ultimately get the project you want:
For more information on project briefs, check out our other blog posts: