Overall 16+ years of experience in researching, directing, and designing all activities related to the delivery of new products / UI Design(IOS and Android apps as well as Websites).
Leading the design team through compliance process with the design cycle. This includes helping to define scope, user research & usability. Facilitate and support cross-functional activities required to achieve the planned objectives ensuring that we optimiSe the demands of clients.
My goal as a designer is to simplify, create value and make life better for the end user.
Specialties: Product Design | Visual Design | Interaction Design | Art Direction | Branding
User Experience Design:
• Analytics and research
• Heuristic testing and evaluation
• Persona, user scenario and test plan creation
• Site maps, information architecture and content strategy
• Collaborating on focused user group testing
• Rapid reiterative hi-fidelity wireframes and prototyping
• Workflow and task analysis, contextual inquiry
Interaction/User Interface Design:
• User-interface design and art direction for desktop and mobile apps
• Compositing, conceptual mockups, storyboards and final build outs
• Fluid layout and responsive grid-based page design
• Freehand illustration, drafting, sketching and conceptualising
• Brand identity, style guides, typography and iconography
• Visualisations and infographics for both print and web
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