Hi, I'm a freelancer who specializes in consumer buying behaviour, a study of human behaviour; And use these human behavioural data to analysis the stimulation patterns for their actions and reaction in order to develop plan for business growth. Am good orator and presenter, enriched with depth of knowledge and wisdom in marketing and communication across verticals. Teaching is natural call for me. Knowledge is best gift of life... --- **Employment and project experience** *Corporate training Experience* • Rubicon Skill Development Communication training “Campus to Corporate” Teaching Experience: (2 years) in Govt. College. Worked as Asst. Professor at Sydenham Institute of Management Studies and Research Entrepreneurship Education, Mumbai between Sept.2013 – April’2015. • Taught Advertising and Sales Promotion to MMS, MMM and PGDBM students. • Conducted group discussion and Interviews for academic admission. • Mange Press Relation for media coverage for Asia Pacific Conference for 2013 & 2015, • Got media articles published in academic journal and Times of India. • Wrote Phd. Research paper for paper presentations. • Setting question papers for examination. Conducting university examination and vivas. • Earned best paper presentation award at Asia Pacific conference in 2013. • Conducted Personality Development Workshop for placement selection • Conducted Career Counseling program for career selection ___ *Corporate Field Work Experience till date.* • Communication – in business of marketing and advertising. Main point contact between client - agency - media • Maintaining media management and media relations • Brand integration, media innovation, event and promotional concepts building. • Client servicing, sales and strategy presentations. • Product launch, sampling, live product demos. • Through Understanding of consumer behaviors and complexity of marketing • Conducting market research and surveys, • Strategic Plan advertisement activity on TV, Print, Radio, Cinema, Internet, Mobile, social media, and BTL activation, • Category reviews and evaluation to uncover unique opportunities for marketing and branding • Media Buying, negotiation and tracking media trends, • Determine brand impacts and Return on Investment. • Annual budgeting, contract/price negotiations • Examining & evaluating concepts and ideations • Tracking brand competitions analysis, MIS reports and annual reviews, • Crisis management, • Strong analytical thinking skills and ability to interpret qualitative and quantitative data. Effective use of media tools. • Superior problem solving ability --- **Qualifications and education** Post Graduate Diploma in Business Management (Marketing) from Sydenham Institute of Management Research Entrepreneur and Education. (SIMSREE.) 1999 – 2001…Hi, I'm a freelancer who specializes in consumer buying behaviour, a study of human behaviour; And use these human behavioural data to analysis the stimulation patterns for their actions and reaction in order to develop plan for business growth. Am good orator and presenter, enriched with depth of knowledge and wisdom in marketing and communication across verticals. Teaching is natural call for me. Knowledge is best gift of life... --- **Employment and project experience** *Corporate training Experience* • Rubicon Skill Development Communication training “Campus to Corporate” Teaching Experience: (2 years) in Govt. College. Worked as Asst. Professor at Sydenham Institute of Management Studies and Research Entrepreneurship Education, Mumbai between Sept.2013 – April’2015. • Taught Advertising and Sales Promotion to MMS, MMM and PGDBM students. • Conducted group discussion and Interviews for academic admission. • Mange Press Relation for media coverage for Asia Pacific Conference for 2013 & 2015, • Got media articles published in academic journal and Times of India. • Wrote Phd. Research paper for paper presentations. • Setting question papers for examination. Conducting university examination and vivas. • Earned best paper presentation award at Asia Pacific conference in 2013. • Conducted Personality Development Workshop for placement selection • Conducted Career Counseling program for career selection ___ *Corporate Field Work Experience till date.* • Communication – in business of marketing and advertising. Main point contact between client - agency - media • Maintaining media management and media relations • Brand integration, media innovation, event and promotional concepts building. • Client servicing, sales and strategy presentations. • Product launch, sampling, live product demos. • Through Understanding of consumer behaviors and complexity of marketing • Conducting market research and surveys, • Strategic Plan advertisement activity on TV, Print, Radio, Cinema, Internet, Mobile, social media, and BTL activation, • Category reviews and evaluation to uncover unique opportunities for marketing and branding • Media Buying, negotiation and tracking media trends, • Determine brand impacts and Return on Investment. • Annual budgeting, contract/price negotiations • Examining & evaluating concepts and ideations • Tracking brand competitions analysis, MIS reports and annual reviews, • Crisis management, • Strong analytical thinking skills and ability to interpret qualitative and quantitative data. Effective use of media tools. • Superior problem solving ability --- **Qualifications and education** Post Graduate Diploma in Business Management (Marketing) from Sydenham Institute of Management Research Entrepreneur and Education. (SIMSREE.) 1999 – 2001WWWW…