I am an award-winning, published global social media marketing strategist with more than 20 years of B2B, B2C, agency and in-house experience in commercial real estate, education, finance, manufacturing, nonprofit, publishing, retail and telecommunications. I believe that data, transparency, knowledge-sharing, empathy and patience are key to being a good social media strategist. Data guides strategy. Transparency establishes credibility. Knowledge-sharing builds trust. Empathy fosters relationships and patience garners results. I don’t believe in a one-size-fits-all approach to social media, and I don’t believe that social media should be managed in a bubble. Every business has unique needs, and its social media strategy should reflect those needs. Whether it’s paid, earned, owned or a combination of all three, I will assess your organization’s needs and create a strategy that complements your other digital marketing efforts and helps you achieve your goals using an omnichannel approach. Social media isn’t new, but it is constantly evolving. That’s why I established strategic relationships with key personnel at the major social networks and related digital tool and service providers, so I can learn, test and provide feedback about platform developments. These relationships have benefited my clients by being the first to use a new feature, which often resulted in increased brand awareness and new leads and/or customers. If you’re looking for a seasoned professional who will help you identify and realize your social media needs in a compliant and ethical manner, then contact me to learn more about how I can help you.…I am an award-winning, published global social media marketing strategist with more than 20 years of B2B, B2C, agency and in-house experience in commercial real estate, education, finance, manufacturing, nonprofit, publishing, retail and telecommunications. I believe that data, transparency, knowledge-sharing, empathy and patience are key to being a good social media strategist. Data guides strategy. Transparency establishes credibility. Knowledge-sharing builds trust. Empathy fosters relationships and patience garners results. I don’t believe in a one-size-fits-all approach to social media, and I don’t believe that social media should be managed in a bubble. Every business has unique needs, and its social media strategy should reflect those needs. Whether it’s paid, earned, owned or a combination of all three, I will assess your organization’s needs and create a strategy that complements your other digital marketing efforts and helps you achieve your goals using an omnichannel approach. Social media isn’t new, but it is constantly evolving. That’s why I established strategic relationships with key personnel at the major social networks and related digital tool and service providers, so I can learn, test and provide feedback about platform developments. These relationships have benefited my clients by being the first to use a new feature, which often resulted in increased brand awareness and new leads and/or customers. If you’re looking for a seasoned professional who will help you identify and realize your social media needs in a compliant and ethical manner, then contact me to learn more about how I can help you.WWWW…