Hello! I’m Diego Luján, a multidisciplinary designer and creative strategist with a passion for crafting compelling brand narratives and digital experiences. With over a decade of experience in the design industry, I’ve had the privilege of collaborating with both startups and established brands, helping them resonate with their target audience through thoughtful design and storytelling.
Portfolio Highlights:
Herbal Life Labs Branding & Packaging
Objective: Revitalize a health brand to appeal to a modern audience while retaining its roots in natural wellness.
Outcome: A fresh brand identity, complete with a logo, packaging designs, and a comprehensive brand story that resonated with the target demographic.
LinguaVoices Website Design
Objective: Create an intuitive and engaging platform for a language learning startup.
Outcome: A user-friendly website with interactive features, enhancing the learning experience for users of all ages.
InvestinSMA Real Estate Branding
Objective: Position a real estate firm as the go-to agency for premium properties in San Miguel de Allende.
Outcome: A sophisticated brand identity, complemented by a responsive website that showcased premium listings in an elegant manner.
Sabores de San Antonio Packaging
Objective: Design packaging for a gourmet food brand that highlighted its artisanal quality.
Outcome: Premium packaging designs that effectively communicated the brand’s commitment to quality and authenticity.
Nocturne Canvas Nightclub Branding
Objective: Establish a nightclub brand that combined the allure of nightlife with the sophistication of art.
Outcome: A unique brand identity, capturing the essence of an artsy nightlife experience, complete with promotional materials that drew in a discerning crowd.
Skills & Expertise:
Branding & Identity Design
Web Design & Development
UX/UI Design
Packaging Design
Illustration & Graphic Design
Storytelling & Content Creation
Tools & Software:
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Figma & Sketch
WordPress & Wix
Testimonials:
“Diego’s ability to understand our brand’s essence and translate it into a visual identity was nothing short of remarkable. Our brand has never looked better!” - Anna, Herbal Life Labs
“Working with Diego was a game-changer for our startup. The website he designed for us was not only beautiful but also user-friendly, making the learning experience seamless for our users.” - Michael, LinguaVoices
Skills
Language
Industry Experience
Skills
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