Hello, I am Luis Esquivel and I am an Art director with over 7 years of experience
What I do:
I specialize in branding for fashion, and lifestyle industry combining luxury with experimental art.
Why is so important:
Branding is the way you present and communicate your business to others.
How I do:
My process begins making research about who is the brand, who is the audience and who is the competition to discover what is this that makes different to the brand (the differentiating value) and transmit it into all the business identity.
The result and benefit:
The Audience will feel more identified and will be more loyal to the brand.
My past experience:
Throughout my career, I have had the opportunity to develop myself in different areas such as branding, packaging, advertising, editorial and web design from print to digital. I have worked from corporates, design studios to global advertising agencies.
My multidisciplinary experience has taken me to work with clients such as Ford, Lincoln, Jagermeister, Haagen Dazs, Henkel, Coca-Cola, and Vasenol. I´ve developed projects for brands located in Mexico, Puerto Rico, Austria, Canada, Central America, Asia, New York, and Berlin.
Visit my website where you can meet more of my work:
To see other projects here: www.behance.net/luisesquiveli
Luis provides experience, solid ethical values, dependability, positive attitude, adaptability, honesty, and integrity. Key points for the creation of my art.
Patricia Riveroll, Photographer
If you need an strong and effective brand lets to talk!!
Looking forward to work with you!
All the best,