København, København V, Denmark
Last online: 2 years ago
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Marcelo Lerer is the Creative director at The Secret Company

Born in Buenos Aires, Argentina, and studied art and communication there as well as in Denmark. For more than 15 years he has run his own company, in Barcelona and Copenhagen respectively, working with design and art directions for editorial houses, record companies, design groups, government institutions and more. His expertise includes visual communication, creative idea development and trend spotting. He has directed the two short films On Seduction and Alberto Gonzales – a bus driver from Buenos Aires.

Marcelo’s creative vision is design as a totality where form and function – aesthetics, experience and meaning are integral to each other. Design can thus be an experience involving all senses and working the fibres of social situations. For this comprehensive design vision he has invented the term Social Design.

Marcelo Lerer is both and artist and graphic communicator. His artistic production is a crossover between art and design taking on formats such as books, digital collages, photography, secret tours, workshops curating exibitions and performances.

One of Lerer’s focuses has been an ongoing research into utopian dreams of harmony. In one series of work Lerer has collected secret stories and secret places of people and thus following in the footsteps of people’s secret and intimate places Lerer has created an alternative, poetic urban mapping of peripheral and, to many, unknown areas of a city.

1993-94: Communication at RUC (project about nonverbal og interculturel communication)
1984-88: Communication at Buenos Aires Universitet (semiotics og lingvistics)
1983: Graphic communication at Escuela Panamericana de Arte, Buenos Aires, Argentina.
The last 15 years Marcelo Lerer has been working as independent designer / creative director at his company The Secret Company
Art projects:
2013:Smukificering of city fencing @ Endhave plads Copenhagen
2012: Smukificering of city fencing @ Sonder Boulevard Copenhagen
Execution of 20 m mural in Søderberg Boulevard in agreement with Metro Company In
cooperate with Sesse Kristensen and Ania Arturo Nørgaard
Collection of secret story from a student of Rysensteen Gymnasium
Gallery Sonne: Exhibition of Commons works with Sesse Kristensen collages printed on wood
“We pray for you” is a concrete demonstration of how these elements are combined. “We Pray
for you “is an exhibition of collages printed on wood, all of which involve thoughts and
feelings on the topic of ‘religious freedom’.
We pray for you ‘has been exibit in 2012
Restaurant Ro & Smag
The World Cultural Center

2011: From 19/9 in til 8/11 “we pray for you” show in Musikteater
2011: February GENEROUS GESTURES colective show at DEN FRIE CENTRE OF CONTEMPORARY ART, Copenhagen
2010: Art Penetrations 5: Real Immigrants by Colonel, Herning Museum of Art
2010: We Pray for You, solo show at Litteraturhaus, Copenhagen
2010: VJ & organicer @ demoov, 7 video installations in 7 world music parties
2008: Mellemrum, site specific festival in secret places of Copenhagen with Kitt Johnson
2008: Metropolis Laboratory, collecting secret stories, Copenhagen and Bucharest
2007: Metropolis Laboratory, collecting secret stories, Copenhagen
2006: Den hemmelige bog om hemmelige steder –Book on secret places in Copenhagen
1992: On Seduction and Alberto Gonzales -a Bus Driver from Buenos Aires, 2 short films

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