A submission for the 2015 Roses Student Awards. Nominated to win the "For The Ride" brief. The Brief - Raise the public awareness of the new Triumph Advanced Riding courses. The Concept - A print led campaign featured in motorcycle magazines, lifestyle magazines and on billboards and ad shells around the country. The tag lines play with punctuation and spelling. They draw attention to the little things in life that make a big difference - like punctuation, or in Triumph's case when to apply a brake safely. #triumph #motorbike #ad #advertising #copy #print #design #illustration #awareness #campaign #awardRead More
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