_Website not available. Sign in: https://www.twine.net/signup_ I’m a professional creative with a wealth of experience working on global brands in leading agencies, bringing proven knowledge of creative strategy, design concepts, visual communication and team leadership. I strive for the best, most positive results from my creative work, driven by data and customer insight. I’m committed to delivering ideas for big or small brands and the people who matter to them with industry-recognised solutions across customer experience, brand strategy, packaging, photoshoot direction and activation across all retail platforms. I am seeking my next adventure in a dynamic, forward-thinking company. My passion for photography and creative writing, having completed several novels, also fuels my creativity. I am completely Adobe CC Illustrator, In-Design and Photoshop proficient. I can work remotely, hybrid or on-site, whichever suits the projects and the team.…_Website not available. Sign in: https://www.twine.net/signup_ I’m a professional creative with a wealth of experience working on global brands in leading agencies, bringing proven knowledge of creative strategy, design concepts, visual communication and team leadership. I strive for the best, most positive results from my creative work, driven by data and customer insight. I’m committed to delivering ideas for big or small brands and the people who matter to them with industry-recognised solutions across customer experience, brand strategy, packaging, photoshoot direction and activation across all retail platforms. I am seeking my next adventure in a dynamic, forward-thinking company. My passion for photography and creative writing, having completed several novels, also fuels my creativity. I am completely Adobe CC Illustrator, In-Design and Photoshop proficient. I can work remotely, hybrid or on-site, whichever suits the projects and the team.WWW…
_Website not available. Sign in: https://www.twine.net/signup_ I’m a professional creative with a wealth of experience working on global brands in leading agencies, bringing proven knowledge of creative strategy, design concepts, visual communication and team leadership. I strive for the best, most positive results from my creative work, driven by data and customer insight. I’m committed to delivering ideas for big or small brands and the people who matter to them with industry-recognised solutions across customer experience, brand strategy, packaging, photoshoot direction and activation across all retail platforms. I am seeking my next adventure in a dynamic, forward-thinking company. My passion for photography and creative writing, having completed several novels, also fuels my creativity. I am completely Adobe CC Illustrator, In-Design and Photoshop proficient. I can work remotely, hybrid or on-site, whichever suits the projects and the team.…_Website not available. Sign in: https://www.twine.net/signup_ I’m a professional creative with a wealth of experience working on global brands in leading agencies, bringing proven knowledge of creative strategy, design concepts, visual communication and team leadership. I strive for the best, most positive results from my creative work, driven by data and customer insight. I’m committed to delivering ideas for big or small brands and the people who matter to them with industry-recognised solutions across customer experience, brand strategy, packaging, photoshoot direction and activation across all retail platforms. I am seeking my next adventure in a dynamic, forward-thinking company. My passion for photography and creative writing, having completed several novels, also fuels my creativity. I am completely Adobe CC Illustrator, In-Design and Photoshop proficient. I can work remotely, hybrid or on-site, whichever suits the projects and the team.WWWW…
Available to hire
£250 per day (£31.25 per hour)
Website not available. Sign in: https://www.twine.net/signup
I’m a professional creative with a wealth of experience working on global brands in leading agencies, bringing proven knowledge of creative strategy, design concepts, visual communication and team leadership.
I strive for the best, most positive results from my creative work, driven by data and customer insight.
I’m committed to delivering ideas for big or small brands and the people who matter to them with industry-recognised solutions across customer experience, brand strategy, packaging, photoshoot direction and activation across all retail platforms.
I am seeking my next adventure in a dynamic, forward-thinking company.
My passion for photography and creative writing, having completed several novels, also fuels my creativity.
I am completely Adobe CC Illustrator, In-Design and Photoshop proficient.
I can work remotely, hybrid or on-site, whichever suits the projects and the team.
Skills
Ad
Lo
Pr
So
Experience Level
Advert Design
Expert
Logo
Expert
Presentation Design
Expert
Social Media Design
Expert
Language
English
Fluent
Qualifications
Ba (Hons) Degree
September 4, 1995 - June 29, 1998Industry Experience
Consumer Goods, Gaming, Retail
McDonald's Monopoly
Brief: Develop a concept for the gaming experience of McDonald's Monopoly, then take it through to packaging and POP.
Result: Fresh concept re-kindling customers' delight in the promotion. It became the biggest Monopoly then, creating buzz online for the first time in its history.
Tasks: Name development, concept and design for Packaging, Print POP and Experiential Ideas. #graphicdesigner…Brief: Develop a concept for the gaming experience of McDonald's Monopoly, then take it through to packaging and POP.
Result: Fresh concept re-kindling customers' delight in the promotion. It became the biggest Monopoly then, creating buzz online for the first time in its history.
Tasks: Name development, concept and design for Packaging, Print POP and Experiential Ideas. #graphicdesignerWW…
Vue Cinemas Avalanche Ice Cream Launch
Brief: Launch a sub-brand for Vue Cinemas to take over from Ben & Jerry's concessions in-venue and integrate 3rd party chocolate brands.
Result: Overall amazing customer recognition leading to an overall satisfying experience, allowing the indulgent treat to come alive. Uplift in sales competing with Ben & Jerry's, giving Vue confidence to move away from them.
Tasks: Logo development and concept for Packaging, Print POP, Digital Screens, Launch Experiential Ideas #graphicdesigner…Brief: Launch a sub-brand for Vue Cinemas to take over from Ben & Jerry's concessions in-venue and integrate 3rd party chocolate brands.
Result: Overall amazing customer recognition leading to an overall satisfying experience, allowing the indulgent treat to come alive. Uplift in sales competing with Ben & Jerry's, giving Vue confidence to move away from them.
Tasks: Logo development and concept for Packaging, Print POP, Digital Screens, Launch Experiential Ideas #graphicdesignerWW…
McCafé Christmas Cups
Brief: Design a set of McCafé cups for Christmas to rival big Christmas campaigns like John Lewis and Starbucks.
Result: Riding on the successes of previous years, I worked from insight for the McCafé brand to incirporate a more sophisticated level, attracting more customers from different demographics, provided more revenue for the client and was awarded Top 8 most memorable Christmas campaign on TwitterWorks above John Lewis.
Tasks: Concept and design for Packaging, Print POP, Digital Menu Boards, Screen Takeovers.…Brief: Design a set of McCafé cups for Christmas to rival big Christmas campaigns like John Lewis and Starbucks.
Result: Riding on the successes of previous years, I worked from insight for the McCafé brand to incirporate a more sophisticated level, attracting more customers from different demographics, provided more revenue for the client and was awarded Top 8 most memorable Christmas campaign on TwitterWorks above John Lewis.
Tasks: Concept and design for Packaging, Print POP, Digital Menu Boards, Screen Takeovers.WW…
Branding
Designed several logos and branding ideas for several start-up companies #graphicdesigner…Designed several logos and branding ideas for several start-up companies #graphicdesignerWW…
McDonald's Menuboard Restructure
Brief: Restructure McDonald's menu boards to ease customer navigation.
Result: I used extensive customer data on buying habits on the customer journey of the whole menu and other digital touchpoints throughout the store to bring the whole menu together. I introduced revolutionary day-parting and takeovers to get the right product seen at the right time, with the correct share of voice. This saw a 20% sales uplift in core products and an overall 11% sales uplift from value to premium products.
Tasks: Concepts, storyboards, and design of Digital Menu Boards, Digitial POP, Screen Takeovers. #graphicdesigner…Brief: Restructure McDonald's menu boards to ease customer navigation.
Result: I used extensive customer data on buying habits on the customer journey of the whole menu and other digital touchpoints throughout the store to bring the whole menu together. I introduced revolutionary day-parting and takeovers to get the right product seen at the right time, with the correct share of voice. This saw a 20% sales uplift in core products and an overall 11% sales uplift from value to premium products.
Tasks: Concepts, storyboards, and design of Digital Menu Boards, Digitial POP, Screen Takeovers. #graphicdesignerWW…
Carlsberg REactive Newsroom
Brief: Create social content to bring Carlsberg's brand values to the customer.
Result: Created a 'newsroom' for the brand to help drive appeal to customers and show that Carlsberg has been involved in occasions and events minute to minute but also for future media-worthy experiences.
Tasks: Concept, design and execution of Social Media Posts. #graphicdesigner…Brief: Create social content to bring Carlsberg's brand values to the customer.
Result: Created a 'newsroom' for the brand to help drive appeal to customers and show that Carlsberg has been involved in occasions and events minute to minute but also for future media-worthy experiences.
Tasks: Concept, design and execution of Social Media Posts. #graphicdesignerWW…
Carlsberg Summer Newsroom
Brief: Create social content to bring Carlsberg's brand values to the customer.
Result: Created a 'newsroom' for the brand to help drive appeal to customers and show that Carlsberg has been involved in occasions and events minute to minute but also for future media-worthy experiences.
Tasks: Concept, design and execution of Social Media Posts.
#graphicdesigner…Brief: Create social content to bring Carlsberg's brand values to the customer.
Result: Created a 'newsroom' for the brand to help drive appeal to customers and show that Carlsberg has been involved in occasions and events minute to minute but also for future media-worthy experiences.
Tasks: Concept, design and execution of Social Media Posts.
#graphicdesignerWW…
McCafé Summer Campaign
Brief: Launch the McCafé Iced new summer range, including an Iced Latte, which elevated the brand to compete with high street favourites Costa, Starbucks and Nero.
Result: On-brand creative with a through-the-line concept, seeing McCafé rise to the second biggest ice drinks seller on the high street despite the weather being very British!
Tasks: Concepts, storyboards and design for Digital Menu Boards and Screen Takeovers
#graphicdesigner…Brief: Launch the McCafé Iced new summer range, including an Iced Latte, which elevated the brand to compete with high street favourites Costa, Starbucks and Nero.
Result: On-brand creative with a through-the-line concept, seeing McCafé rise to the second biggest ice drinks seller on the high street despite the weather being very British!
Tasks: Concepts, storyboards and design for Digital Menu Boards and Screen Takeovers
#graphicdesignerWW…
McDonald's Blue Monday
Brief: I set my own creative goals to bring 'moments' to McDonald's with ownable in-store and social content. Each idea had a different aim to benefit the client.
Result: Saw the Blue Monday Campaign gain 160,000 downloads of the app in the first day. The client's target was 1,500 overall. I started similar targeting for Vue Cinemas.
Tasks: Promotional and design concept for Digital Screens
graphicdesigner…Brief: I set my own creative goals to bring 'moments' to McDonald's with ownable in-store and social content. Each idea had a different aim to benefit the client.
Result: Saw the Blue Monday Campaign gain 160,000 downloads of the app in the first day. The client's target was 1,500 overall. I started similar targeting for Vue Cinemas.
Tasks: Promotional and design concept for Digital Screens
graphicdesignerWW…
Vue Cinemas Express Pick Up
Brief: Create a visionary campaign to promote the new Vue Express Lane, allowing cinemagoers to jump the queue by ordering their snacks online.
Result: Using customer journey insights and data to create a VIP lane, so customers have a standout experience, uplifting sales and overall customer spend.
Tasks: Concept, storyboards and designs for Print POP, Digital Screens, In-Store Theatre in the pick-up area.…Brief: Create a visionary campaign to promote the new Vue Express Lane, allowing cinemagoers to jump the queue by ordering their snacks online.
Result: Using customer journey insights and data to create a VIP lane, so customers have a standout experience, uplifting sales and overall customer spend.
Tasks: Concept, storyboards and designs for Print POP, Digital Screens, In-Store Theatre in the pick-up area.WW…
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