Hello, I'm a graphic designer and web developer with a passion for creating sleek and effective websites, user experiences and brand identities. Most importantly, having worked and studied business development and marketing, **I see my projects as means to deliver you results**, be it **driving more revenue through online conversions**, saving you time or simply help you reach a wider audience. My expertise lies in guiding a project from **brand identity**, through to the final website. This approach ensures a **cohesive look and feel** throughout all aspects of the brand's online presence. My career started over 15 years ago in **graphic design**, this gave me a solid foundation in creating visually appealing logos and brand identities. The desire to bring my designs and ideas to life and turning them into interactive digital experiences coupled with my technical skills, pushed me to take a sabbatical year and focus on learning **Software Engineering and Web Development** by attending bootcamps and university courses. I am a skilled in **HTML5, CSS3, JavaScript, and React development**, these skills coupled with my design experience allow me to create websites that focus on the **User Experience first**. My experience includes working extensively with **WordPress and Shopify**, where I have developed various projects **from e-commerce sites to online learning platforms**. I enjoy working closely with clients to transform their ideas into reality, offering a complete package of design and development services. My goal is to provide solutions that are not just aesthetically pleasing but also practical and effective.…Hello, I'm a graphic designer and web developer with a passion for creating sleek and effective websites, user experiences and brand identities. Most importantly, having worked and studied business development and marketing, **I see my projects as means to deliver you results**, be it **driving more revenue through online conversions**, saving you time or simply help you reach a wider audience. My expertise lies in guiding a project from **brand identity**, through to the final website. This approach ensures a **cohesive look and feel** throughout all aspects of the brand's online presence. My career started over 15 years ago in **graphic design**, this gave me a solid foundation in creating visually appealing logos and brand identities. The desire to bring my designs and ideas to life and turning them into interactive digital experiences coupled with my technical skills, pushed me to take a sabbatical year and focus on learning **Software Engineering and Web Development** by attending bootcamps and university courses. I am a skilled in **HTML5, CSS3, JavaScript, and React development**, these skills coupled with my design experience allow me to create websites that focus on the **User Experience first**. My experience includes working extensively with **WordPress and Shopify**, where I have developed various projects **from e-commerce sites to online learning platforms**. I enjoy working closely with clients to transform their ideas into reality, offering a complete package of design and development services. My goal is to provide solutions that are not just aesthetically pleasing but also practical and effective.WWW…
Hello, I'm a graphic designer and web developer with a passion for creating sleek and effective websites, user experiences and brand identities. Most importantly, having worked and studied business development and marketing, **I see my projects as means to deliver you results**, be it **driving more revenue through online conversions**, saving you time or simply help you reach a wider audience. My expertise lies in guiding a project from **brand identity**, through to the final website. This approach ensures a **cohesive look and feel** throughout all aspects of the brand's online presence. My career started over 15 years ago in **graphic design**, this gave me a solid foundation in creating visually appealing logos and brand identities. The desire to bring my designs and ideas to life and turning them into interactive digital experiences coupled with my technical skills, pushed me to take a sabbatical year and focus on learning **Software Engineering and Web Development** by attending bootcamps and university courses. I am a skilled in **HTML5, CSS3, JavaScript, and React development**, these skills coupled with my design experience allow me to create websites that focus on the **User Experience first**. My experience includes working extensively with **WordPress and Shopify**, where I have developed various projects **from e-commerce sites to online learning platforms**. I enjoy working closely with clients to transform their ideas into reality, offering a complete package of design and development services. My goal is to provide solutions that are not just aesthetically pleasing but also practical and effective.…Hello, I'm a graphic designer and web developer with a passion for creating sleek and effective websites, user experiences and brand identities. Most importantly, having worked and studied business development and marketing, **I see my projects as means to deliver you results**, be it **driving more revenue through online conversions**, saving you time or simply help you reach a wider audience. My expertise lies in guiding a project from **brand identity**, through to the final website. This approach ensures a **cohesive look and feel** throughout all aspects of the brand's online presence. My career started over 15 years ago in **graphic design**, this gave me a solid foundation in creating visually appealing logos and brand identities. The desire to bring my designs and ideas to life and turning them into interactive digital experiences coupled with my technical skills, pushed me to take a sabbatical year and focus on learning **Software Engineering and Web Development** by attending bootcamps and university courses. I am a skilled in **HTML5, CSS3, JavaScript, and React development**, these skills coupled with my design experience allow me to create websites that focus on the **User Experience first**. My experience includes working extensively with **WordPress and Shopify**, where I have developed various projects **from e-commerce sites to online learning platforms**. I enjoy working closely with clients to transform their ideas into reality, offering a complete package of design and development services. My goal is to provide solutions that are not just aesthetically pleasing but also practical and effective.WWWW…
Available to hire
£80 per day (£10 per hour)
Hello, I’m a graphic designer and web developer with a passion for creating sleek and effective websites, user experiences and brand identities.
Most importantly, having worked and studied business development and marketing, I see my projects as means to deliver you results, be it driving more revenue through online conversions, saving you time or simply help you reach a wider audience.
My expertise lies in guiding a project from brand identity, through to the final website. This approach ensures a cohesive look and feel throughout all aspects of the brand’s online presence.
My career started over 15 years ago in graphic design, this gave me a solid foundation in creating visually appealing logos and brand identities.
The desire to bring my designs and ideas to life and turning them into interactive digital experiences coupled with my technical skills, pushed me to take a sabbatical year and focus on learning Software Engineering and Web Development by attending bootcamps and university courses.
I am a skilled in HTML5, CSS3, JavaScript, and React development, these skills coupled with my design experience allow me to create websites that focus on the User Experience first. My experience includes working extensively with WordPress and Shopify, where I have developed various projects from e-commerce sites to online learning platforms.
I enjoy working closely with clients to transform their ideas into reality, offering a complete package of design and development services. My goal is to provide solutions that are not just aesthetically pleasing but also practical and effective.
Experience Level
Branding
Expert
HTML5
Expert
Logo
Expert
WordPress
Expert
UI
Expert
Brochure
Expert
Web Design
Expert
Shopify
Expert
Webflow
Expert
Business Card
Expert
JavaScript
Expert
React JS
Expert
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Fluent
Russian
Advanced
French
Intermediate
Chinese
Beginner
Education
Bachelor of Arts in Foreign Languages and Cultures at University of Catania
September 1, 2008 - March 14, 2014Languages and Cultures
Software Engineering Bootcamp at The Odin Project
April 1, 2020 - May 31, 2021HTML5, CSS3, Javascript, React
Industry Experience
Computers & Electronics, Consumer Goods, Education, Gaming, Media & Entertainment, Software & Internet, Travel & Hospitality, Retail
Aura of Eden: Shopify eCommerce Development - Web Development
## E-commerce Development: Custom Shopify Theme for Aura of eden
Given the great results and hassle-free collaboration on the branding, Aura of Eden reached out and asked us to help them with the development of a custom **Shopify Theme**.
This phase was not just about building an online store; it was about creating an e-commerce experience that is a seamless extension of the brand's identity and values.
### Crafting a Custom Shopify Theme
Using a blend of **HTML, CSS, JavaScript, and Liquid**, our team designed and developed a bespoke Shopify theme from the ground up. We gave Aura of Eden's store a unique and engaging look and feel. Every element, from the navigation menus to the product pages, was crafted with the brand's aesthetic and customer journey in mind.
#### Integrating Advanced Features with Liquid
Shopify's proprietary templating language, **Liquid**, played a crucial role. It enabled us to create dynamic, data-driven custom sections. These sections not only enhanced the visual appeal of the store but also provided an intuitive and interactive user experience.
### Prioritizing User Experience (UX)
Understanding that a great UX is the backbone of any successful e-commerce site, we focused meticulously on creating a user-friendly interface. We streamlined the shopping process, ensuring that customers could find and purchase products with utmost ease. Attention was given to every detail, from load times to responsive design, ensuring a smooth experience across all devices.
### Designing a Conversion Funnel
A major goal of this project was to design an effective **Conversion Funnel**. We mapped out the customer journey, identifying key touchpoints where targeted actions were encouraged. This funnel was optimized continuously, using A/B testing and analytics to refine the user journey and boost conversion rates.
### Result: A Booming Online Store
The culmination of our efforts was a visually stunning, highly functional Shopify store that resonated with the target audience. By aligning the e-commerce platform with Aura's brand strategy and prioritizing user experience, we witnessed a significant uplift in online sales. The store not only provided a delightful shopping experience but also served as a powerful tool for driving the brand's online revenue.
"Making a website" is never enough, we always have a goal-first approach and develop our eCommerces and websites with that in mind: Ensuring the website serves its purpose to bring more sales, conversions or a custom goal.
#Shopify #webdevelopment #web design #javascript #figma #liquid #html5 #css3 #website #ecommerce #digitalmarketing #skincare #beauty…## E-commerce Development: Custom Shopify Theme for Aura of eden
Given the great results and hassle-free collaboration on the branding, Aura of Eden reached out and asked us to help them with the development of a custom **Shopify Theme**.
This phase was not just about building an online store; it was about creating an e-commerce experience that is a seamless extension of the brand's identity and values.
### Crafting a Custom Shopify Theme
Using a blend of **HTML, CSS, JavaScript, and Liquid**, our team designed and developed a bespoke Shopify theme from the ground up. We gave Aura of Eden's store a unique and engaging look and feel. Every element, from the navigation menus to the product pages, was crafted with the brand's aesthetic and customer journey in mind.
#### Integrating Advanced Features with Liquid
Shopify's proprietary templating language, **Liquid**, played a crucial role. It enabled us to create dynamic, data-driven custom sections. These sections not only enhanced the visual appeal of the store but also provided an intuitive and interactive user experience.
### Prioritizing User Experience (UX)
Understanding that a great UX is the backbone of any successful e-commerce site, we focused meticulously on creating a user-friendly interface. We streamlined the shopping process, ensuring that customers could find and purchase products with utmost ease. Attention was given to every detail, from load times to responsive design, ensuring a smooth experience across all devices.
### Designing a Conversion Funnel
A major goal of this project was to design an effective **Conversion Funnel**. We mapped out the customer journey, identifying key touchpoints where targeted actions were encouraged. This funnel was optimized continuously, using A/B testing and analytics to refine the user journey and boost conversion rates.
### Result: A Booming Online Store
The culmination of our efforts was a visually stunning, highly functional Shopify store that resonated with the target audience. By aligning the e-commerce platform with Aura's brand strategy and prioritizing user experience, we witnessed a significant uplift in online sales. The store not only provided a delightful shopping experience but also served as a powerful tool for driving the brand's online revenue.
"Making a website" is never enough, we always have a goal-first approach and develop our eCommerces and websites with that in mind: Ensuring the website serves its purpose to bring more sales, conversions or a custom goal.
#Shopify #webdevelopment #web design #javascript #figma #liquid #html5 #css3 #website #ecommerce #digitalmarketing #skincare #beautyWW…
Aura of Eden: Brand Style Guide
## Project Overview:
Aura of Eden an up and coming eCommerce brand needed, help redefine their brand identity and developing the right assets. Our collaboration kicked off with an immersive **Branding Workshop**, where we dove deep into the brand's core values, target audience, and market positioning. This set the foundation for our creative process.
### Branding Workshop: Meet Aura
In this intensive session, we unraveled the brand's essence, aligning it with customer expectations and market trends. The insights gained here were pivotal in guiding our design strategy and understand the client's audience: Millenials and Gen Z who wanted high quality skincare and proud themselves in being "smart shoppers"
### Logo Design: Crafting a Visual Identity
With the brand's ethos in mind, we transitioned to **Logo Design**. Our goal was simple yet ambitious - to create a logo that encapsulates the brand's spirit. The result was a visual symbol that's not just aesthetically pleasing, but also resonates with the target audience and truly communicated the brand personality.
### Style Guide: Establishing a Cohesive Look
Next, we developed a comprehensive **Style Guide**, including a carefully curated **Color Palette** and **Typography**. These elements ensure consistency across all platforms, reinforcing the brand's presence in a crowded digital landscape. The client was immediately able to follow the guide lines to ensure consistency across online and offline channels.
The outcome of this project was a revitalized brand, ready to make a bold statement in the digital world. Our journey with Aura of Eden was a testament to the power of comprehensive branding and meticulous execution.
#branding #brandstyleguide #logo #identity #design #palette #typography…## Project Overview:
Aura of Eden an up and coming eCommerce brand needed, help redefine their brand identity and developing the right assets. Our collaboration kicked off with an immersive **Branding Workshop**, where we dove deep into the brand's core values, target audience, and market positioning. This set the foundation for our creative process.
### Branding Workshop: Meet Aura
In this intensive session, we unraveled the brand's essence, aligning it with customer expectations and market trends. The insights gained here were pivotal in guiding our design strategy and understand the client's audience: Millenials and Gen Z who wanted high quality skincare and proud themselves in being "smart shoppers"
### Logo Design: Crafting a Visual Identity
With the brand's ethos in mind, we transitioned to **Logo Design**. Our goal was simple yet ambitious - to create a logo that encapsulates the brand's spirit. The result was a visual symbol that's not just aesthetically pleasing, but also resonates with the target audience and truly communicated the brand personality.
### Style Guide: Establishing a Cohesive Look
Next, we developed a comprehensive **Style Guide**, including a carefully curated **Color Palette** and **Typography**. These elements ensure consistency across all platforms, reinforcing the brand's presence in a crowded digital landscape. The client was immediately able to follow the guide lines to ensure consistency across online and offline channels.
The outcome of this project was a revitalized brand, ready to make a bold statement in the digital world. Our journey with Aura of Eden was a testament to the power of comprehensive branding and meticulous execution.
#branding #brandstyleguide #logo #identity #design #palette #typographyWW…
Kristina Kar: eLearning Coaching Platform Development
## WordPress Website Development for Financial Coach Kristina Kar
I had the pleasure of collaborating with Kristina Kar, a Melbourne based financial coach, to develop a multifaceted WordPress website. This platform was designed with a dual purpose: to serve as a lead generation funnel for consultations with Kristina and to host an interactive online Learning Management System (LMS), where users could pay and sign up for Kristina's pre-recorded courses.
### Lead Generation Funnel
The website's first key feature is a **Lead Generation Funnel**. This was carefully crafted to attract and engage potential clients, guiding them towards signing up for a first free personal finance consultation with Kristina.
#### Features of the Funnel:
- **Engaging Landing Pages**: Designed to capture visitor interest and encourage sign-ups.
- **Consultation Sign-Up Forms**: Easy-to-use forms integrated for scheduling consultations.
- **Automated Email Responses**: Set up to acknowledge sign-up and provide further information.
### Online Learning Management System (LMS)
The second major component of the website is an **Online LMS**, where users can enroll in Kristina's pre-recorded financial courses.
#### LMS Functionalities:
- **Course Enrollment**: Users can sign up and pay for courses using credit cards or PayPal.
- **Interactive Learning Modules**: Includes pre-recorded video content, quizzes, and assignments.
- **Assessment and Feedback**: Kristina can grade assignments and provide feedback directly through the platform.
- **User Progress Tracking**: Allows users to track their course progress and achievements.
### Technical Highlights
- **WordPress Platform**: Utilizing WordPress for flexible and scalable website management.
- **E-commerce Integration**: Seamlessly integrated payment gateways for course enrollments.
- **Customized Design**: Tailored website design to reflect Kristina Kar's brand and expertise.
This project was a comprehensive endeavor to build an online hub for Kristina Kar's financial coaching services, blending marketing tools with educational features to create a unified, effective online presence.
#webdesigner #designer #webdevelopment #woocommerce #wordpress #ecommerce #coaching #onlinecourses #lms…## WordPress Website Development for Financial Coach Kristina Kar
I had the pleasure of collaborating with Kristina Kar, a Melbourne based financial coach, to develop a multifaceted WordPress website. This platform was designed with a dual purpose: to serve as a lead generation funnel for consultations with Kristina and to host an interactive online Learning Management System (LMS), where users could pay and sign up for Kristina's pre-recorded courses.
### Lead Generation Funnel
The website's first key feature is a **Lead Generation Funnel**. This was carefully crafted to attract and engage potential clients, guiding them towards signing up for a first free personal finance consultation with Kristina.
#### Features of the Funnel:
- **Engaging Landing Pages**: Designed to capture visitor interest and encourage sign-ups.
- **Consultation Sign-Up Forms**: Easy-to-use forms integrated for scheduling consultations.
- **Automated Email Responses**: Set up to acknowledge sign-up and provide further information.
### Online Learning Management System (LMS)
The second major component of the website is an **Online LMS**, where users can enroll in Kristina's pre-recorded financial courses.
#### LMS Functionalities:
- **Course Enrollment**: Users can sign up and pay for courses using credit cards or PayPal.
- **Interactive Learning Modules**: Includes pre-recorded video content, quizzes, and assignments.
- **Assessment and Feedback**: Kristina can grade assignments and provide feedback directly through the platform.
- **User Progress Tracking**: Allows users to track their course progress and achievements.
### Technical Highlights
- **WordPress Platform**: Utilizing WordPress for flexible and scalable website management.
- **E-commerce Integration**: Seamlessly integrated payment gateways for course enrollments.
- **Customized Design**: Tailored website design to reflect Kristina Kar's brand and expertise.
This project was a comprehensive endeavor to build an online hub for Kristina Kar's financial coaching services, blending marketing tools with educational features to create a unified, effective online presence.
#webdesigner #designer #webdevelopment #woocommerce #wordpress #ecommerce #coaching #onlinecourses #lmsWW…
Kamala Kaftan: eCommerce Development
##Project Summary##
Through our collaboration with Kamala Kaftan, we embarked on a project that not only involved redesigning a dynamic **WooCommerce site** but also extended into ongoing maintenance and seasonal stock updates, ensuring the brand stays fresh and relevant in the ever-evolving fashion industry.
### Building a Tailored WooCommerce Platform
Our journey began with learning as much as possible about the brand and understanding how we could help them drive more revenue through their eCommerce. After our investigation we realized that although most of the traffic came from Instagram on mobile, the existing website wasn't optimized for mobile first traffic.
With this important objective in mind, we developed a custom WooCommerce site, we created an online store that was not just visually appealing but also user-friendly and efficient.
#### Custom Design and Functionality
The site's design was carefully crafted to reflect the brand's style and ethos. We integrated advanced features and functionalities using custom PHP, CSS, and JavaScript code, ensuring a seamless shopping experience for customers. From high-definition imagery to swift navigation.
### Ongoing Site Maintenance
Recognizing that an e-commerce site is a living entity that requires continuous attention, we committed to ongoing maintenance. This encompassed regular updates to the platform, security checks, and performance optimizations, ensuring the site remained fast, secure, and in line with the latest web standards.
### Seasonal Stock Updates
A key aspect of our service was managing **Seasonal Stock Updates**. As fashion trends evolve with seasons, it was crucial for Kamala Kaftan to keep their inventory fresh and in sync with each collection release. We devised a system of file and product description sharing and helped upload their seasonal photo shoots and new collections as product listing in a timely manner, including:
- Swift integration of new products onto the site, complete with detailed descriptions and high-quality images.
- Adjustments to the site's layout and featured items to highlight seasonal collections.
- Coordination of marketing and promotional activities in sync with these updates, to maximize visibility and sales.
### Impact: A Dynamic Fashion E-commerce Experience
The result was a dynamic and continually evolving online store that not only captivated customers but also played a crucial role in the brand's growth and adaptation in the competitive boho fashion industry. By handling both the technical and strategic aspects of e-commerce, we enabled Kamala's founder, Zsuzsi to focus on what they do best — creating exceptional fashion — while we ensured their digital presence flourished.
Reach out if you'd like us to help you sell more online
#eCommerce #wordpress #woocommerce #fashion #fashionbrand #webdesign #webdevelopment…##Project Summary##
Through our collaboration with Kamala Kaftan, we embarked on a project that not only involved redesigning a dynamic **WooCommerce site** but also extended into ongoing maintenance and seasonal stock updates, ensuring the brand stays fresh and relevant in the ever-evolving fashion industry.
### Building a Tailored WooCommerce Platform
Our journey began with learning as much as possible about the brand and understanding how we could help them drive more revenue through their eCommerce. After our investigation we realized that although most of the traffic came from Instagram on mobile, the existing website wasn't optimized for mobile first traffic.
With this important objective in mind, we developed a custom WooCommerce site, we created an online store that was not just visually appealing but also user-friendly and efficient.
#### Custom Design and Functionality
The site's design was carefully crafted to reflect the brand's style and ethos. We integrated advanced features and functionalities using custom PHP, CSS, and JavaScript code, ensuring a seamless shopping experience for customers. From high-definition imagery to swift navigation.
### Ongoing Site Maintenance
Recognizing that an e-commerce site is a living entity that requires continuous attention, we committed to ongoing maintenance. This encompassed regular updates to the platform, security checks, and performance optimizations, ensuring the site remained fast, secure, and in line with the latest web standards.
### Seasonal Stock Updates
A key aspect of our service was managing **Seasonal Stock Updates**. As fashion trends evolve with seasons, it was crucial for Kamala Kaftan to keep their inventory fresh and in sync with each collection release. We devised a system of file and product description sharing and helped upload their seasonal photo shoots and new collections as product listing in a timely manner, including:
- Swift integration of new products onto the site, complete with detailed descriptions and high-quality images.
- Adjustments to the site's layout and featured items to highlight seasonal collections.
- Coordination of marketing and promotional activities in sync with these updates, to maximize visibility and sales.
### Impact: A Dynamic Fashion E-commerce Experience
The result was a dynamic and continually evolving online store that not only captivated customers but also played a crucial role in the brand's growth and adaptation in the competitive boho fashion industry. By handling both the technical and strategic aspects of e-commerce, we enabled Kamala's founder, Zsuzsi to focus on what they do best — creating exceptional fashion — while we ensured their digital presence flourished.
Reach out if you'd like us to help you sell more online
#eCommerce #wordpress #woocommerce #fashion #fashionbrand #webdesign #webdevelopmentWW…
R3 Automotive: Tradeshow Brochure
We helped R3 Automotive to ***acquire more leads*** at a trade show by creating a professional trifold square brochure containing all the important company information they wanted to get across to potential customers.
We added a special section for sales reps to attach their business cards to brochures, in order for them to add a more personal touch and get more follow up contacts after the trade show. #designer
#illustrator #logo #brochure #tradeshow…We helped R3 Automotive to ***acquire more leads*** at a trade show by creating a professional trifold square brochure containing all the important company information they wanted to get across to potential customers.
We added a special section for sales reps to attach their business cards to brochures, in order for them to add a more personal touch and get more follow up contacts after the trade show. #designer
#illustrator #logo #brochure #tradeshowWW…
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